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06.23.2020

COVID-19 roadmap: How to communicate to stakeholders now

Danette Amstein
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It is 4:30 a.m. I can’t sleep. I am sitting in my makeshift home office, reflecting on this past month.

My career has been devoted to the meat industry. My focus has been on serving as a conduit between the industry and consumers, using my experience and the talents of our team to help each group better communicate with the other.

Never has there been a time when that is more important. Unfortunately, there is no roadmap for this crisis. The only solution I know to apply is the tried and true method of asking and answering three critical questions…

Continue reading the rest of Danette’s blog here…

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About the Author

Danette is a Managing Principal based in our Mooresville office. Together with Michael, she develops and carries out the strategic direction and vision for Midan. In addition, she works closely with our meat industry clients to outline effective strategies based on their business goals, and then oversees the execution of tactics to ensure those goals are not just met, but surpassed. Danette’s lifelong love for the meat industry started on her family’s farm in Kansas, deepened during her involvement with the National Cattlemen’s Beef Association and state beef organizations and continues today with her passionate work for our clients. A well-respected thought leader in the meat industry, she speaks at conferences, writes social content postings, and blogs for Meatingplace. Married to Todd, she is a proud parent of a son and daughter, is a diehard Kansas State Wildcats fan, loves chocolate and still drives a combine when she goes home to Kansas for the annual wheat harvest.
Danette Amstein