June 23, 2020
COVID-19 roadmap: How to communicate to stakeholders now
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It is 4:30 a.m. I can’t sleep. I am sitting in my makeshift home office, reflecting on this past month.
My career has been devoted to the meat industry. My focus has been on serving as a conduit between the industry and consumers, using my experience and the talents of our team to help each group better communicate with the other.
Never has there been a time when that is more important. Unfortunately, there is no roadmap for this crisis. The only solution I know to apply is the tried and true method of asking and answering three critical questions…
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