Content & Community Marketing Manager

Overview

The Content & Community Manager will oversee Midan’s social media and content strategy implementation through different marketing technologies particularly social media. This position is responsible for expanding content strategies that support business goals using relevant digital touchpoints to guide the target audience through the buyer’s journey to complete a desired action. This team member will review digital content to ensure consistent messaging is used throughout campaigns as well as analyze performance to measure its impact on the intended target audience. An essential component to this positions success is managing the content strategy behind each social platform making sure social platforms are fully communicating brands in a positive, authentic way that aligns with the approved strategy used through other avenues. The Content & Community Manager is instrumental in managing content-related assets. Duties include but are not limited to:

Specific Responsibilities

  • Oversee content strategy implementation for Midan and clients using different marketing technologies
  • Work with Associate Director of MarTech to develop social distribution and publishing strategy for Midan and clients
  • Manage the social media team
  • Develop and manage content calendars to support an integrated marketing strategy
  • Direct and execute organic and paid strategies for interactive platforms, analyze and report on key performance indicators while continuously optimizing to ensure content strategy meets objectives
  • Review and edit digital content to guarantee it is on-brand, on-strategy and coordinates with other marketing materials in meeting business goals
  • Share data and messaging insights with Creative team members to inform creative development across digital channels
  • Work collaboratively in a heavily cross-functional, fast-paced environment to achieve goals and growth objectives
  • Work with both internal and external teams to create sponsored content
  • Utilize 3rd party data to enhance content and inform strategy implementation
  • Work with fellow MarTech team members on data analysis that directly feed into client reporting and strategy implementation
  • Monitor social campaign budgeting and flighting according to the larger media plan

Qualifications

  • 3-5 years at a Marketing Agency or other creative firm with hands on experience managing content
  • Preferably 2 years of management experience
  • Full understanding of social media distribution channels and strategies
  • Track record in developing and administering content marketing programs
  • Superior analytical skills in order to easily understand audience data and trends
  • Ability to distinguish and apply different writing styles as well as the ways to reach the audience with the written word
  • Ability to assess and edit content created by other team members
  • Ability to collect and transform certain information into useful and interesting content for customers and employees, which can convey ideas relevant to the industry
  • Must be a self-starter, highly organized, and able to work well with professional staff and clients at all levels in the organization
  • Superior communication skills and organizational skills

Education, Training and Network

Bachelor’s degree in Marketing, Communications or related field

Location

Mooresville, NC