Media Coordinator

Overview

The Media Coordinator assists the Media Team (Planning and Buying) with administrative and operational support as well as day-to-day management of client marketing campaigns. This position will track advertising projects from start to finish ensuring efficiency and accurate record and data keeping. The Media Coordinator position requires a well-organized person with strong research skills and an eye for detail.

Specific Responsibilities

  • Manages day-to-day marketing campaigns, including trafficking of ads, setting up new campaigns, and working with external ad vendors
  • Communicates internally and externally with partners to manage media campaign budgets daily, make changes based on performance, and escalates issues or concerns to team
  • Applies discretion to apply cost and purchase behavior analytics to measure and increase assigned campaign effectiveness to recoup ad spend
  • Manages monthly campaign budgets and pacing
  • Reviews media vendor invoices for accuracy and open IO’s within internal systems.
  • Resolves billing discrepancies as needed.
  • Gathers, organizes and presents competitive research and spending data, as requested.
  • Provides market analysis and other reports, as requested.
  • Processes changes on media buys for assigned accounts.
  • As requested, participates in client meetings, as representatives of media department, for media plan presentation and strategizing sessions.
  • Attends individual media presentations and/or industry presentations to keep current with industry changes.
  • Keeps all media files relating to specific clients.
  • Manages digital ad-library
  • Provide support to clients, as needed
  • Other projects, as assigned

Qualifications

  • Media internship experience in an agency setting is highly desirable
  • Strong Excel, Word and PowerPoint experience is required
  • Strong negotiation and interpersonal skills
  • Excellent research skills
  • Aware of media trends and have a flair for business and commerce
  • Resourceful and creative, recognizing opportunities
  • Ability to anticipate advertising and marketing trends
  • Entrepreneurial, dynamic and charismatic
  • Be self-reliant and able to work on tasks independently
  • Able to work under pressure and meet deadlines
  • Creative thinker with the ability to work well autonomously as well as with a team

Education, Training and Network

Bachelor’s degree in Marketing, Communications or related field

Location

Mooresville, NC