Public Relations Manager

Overview

The Public Relations Manager will provide strategic direction and messaging for corporate communications programs and written communications, including electronic and print, company publications, media and press releases, customer communications and social media/online engagement. This is a highly entrepreneurial position.

Specific Responsibilities

  • Manage public relations function for agency clients and Midan Marketing
  • Develop and implement strategic PR programs to achieve significant increases in brand awareness
  • Turn complex concepts into compelling stories that will resonate with our clients’ target audiences
  • Pitch stories, where appropriate, to national, local and trade media to achieve the highest visibility in print, broadcast, TV and online media outlets
  • Copywriting, proofreading and copy editing for client and Midan projects
  • Write press releases, interview talking points, blog posts and articles
  • Develop and maintain relationships with reporters and editors at client-related trade publications
  • Secure press coverage on client and Midan products and initiatives
  • Identify key media outlets, media trends, news cycles and spin opportunities
  • Develop public relations plans for clients that support their business goals and strategic mission
  • Provide media training to clients, as needed
  • Develop crisis management plans and protocols; advise clients during crisis situations
  • Daily monitoring of industry-related publications and distribution of relevant industry information to client and internal teams
  • Analyze and measure the results of PR programs
  • Identify areas where the Midan team can approve efficiencies and help implement tools to achieve them
  • Other projects, as assigned

Qualifications

  • Five to seven years in public relations and communications
  • Two to three years of project management experience
  • Excellent written and oral communication skills
  • Established relationships with general business, consumer and food trade press/analyst/blogger communities
  • Strategic thinker and extremely detail-oriented
  • Ability to brainstorm ideas to extend PR efforts into already existing campaigns
  • Ability to implement grass roots PR efforts to gain awareness
  • Solid writing skills
  • Avid consumer of news, food and pop culture
  • Strong personal interest in food with a focus on meat
  • Proficiency with basic computer and PR applications including Google, News Alerts, MS Office apps (Office, Work, Excel, PowerPoint, etc.)
  • Additional technology experience given priority (WordPress, videoblogging)
  • Strong understanding of how to effectively integrate content marketing, media relations, social, inbound and demand generation programs
  • Past agency or media experience preferred
  • Past client and/or people management experience preferred

Education, Training and Network

  • Bachelor’s Degree in Communications, Public or Media Relations related field

Location

Chicago, IL