Archives for November 2018

A Millennial’s Two Cents on Meat Alternatives


I am a 90’s baby, loved and known by all as a “Millennial.” I quote the late Kurt Cobain, frontman for Nirvana, not only for the generational icon he is but because he said it best, he said it for all of us and at times he had us screaming it at the top of our lungs, “Here we are now — entertain us.”

Although Cobain’s quote is a generalization, it accurately reflects a Millennial’s expectation of the world at large, and this includes the grocery landscape. As a twenty-something consumer navigating the shopper’s journey, I find myself attracted to stores that combine a sense of entertainment with high-quality products to help elevate my grocery shopping experience. What our mothers thought of as a dreaded chore, we Millennials view as an opportunity to be engaged.

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