Danette Amstein, Author at Midan

Meat Marketing During COVID: Don’t Go Dark Now

by Danette Amstein | Apr 1, 2020 | COVID-19

COVID-19 has created a climate of incredible uncertainty for companies and brands. Because it’s obviously not a time for “business as usual,” it’s natural to wonder if you should pull back on marketing. You might be thinking: “I don’t want to appear insensitive during...

Self-Quarantine Reflections: Two Action Steps for the Meat Industry

by Danette Amstein | Mar 23, 2020 | COVID-19

Like you I am trying to wrap my head around what has transpired in the last week because of COVID-19. I am writing this on Sunday afternoon – Day #8 of our family’s self-quarantine. Why? Because my husband and daughter were in NYC when things got crazy. When they...

Plant-based meat: Resolve to keep it real in 2020

by Danette Amstein | Jan 1, 2020 | Alt-Meat

Happy 2020! It is time to make our new year’s resolutions – not the kind we have completely forgotten by Jan. 31, but rather those that create new habits with better outcomes. For many Americans, the gluttony of Christmas cookies and eggnog leads to a resolution...

There are two sides to every story; help tell ours

by Danette Amstein | Oct 24, 2019 | Alt-Meat

Every September we shut down Midan Marketing for four days and gather in one spot for our annual team meeting. This year our team descended on Tulsa, Okla. Our gathering always includes a day visiting places that help us educate our team members who do not have an ag...

Social media reviews can help meat processors win B2B customers

by Danette Amstein | Feb 27, 2019 | Omnichannel

I have been thinking a lot lately about word-of-mouth and the need for the meat industry to lean into the social space where our customers and consumers are hanging out. If you don’t have a strategy for communicating in the social spaces, it is time to identify...

Meat Marketing During COVID: Don’t Go Dark Now

Self-Quarantine Reflections: Two Action Steps for the Meat Industry

Plant-based meat: Resolve to keep it real in 2020

There are two sides to every story; help tell ours

Social media reviews can help meat processors win B2B customers

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