Today’s Consumers Can’t Separate Animal Welfare From Sustainability
It seems most things are complicated these days, not least among them: Sustainability. While we assume the term “sustainability” is now synonymous with “the environment,” we need to take a step back. It turns out the key to unlock the credibility of the...
Is the meat industry playing David to alt-protein’s Goliath?
I’m not a fan of plant-based “meat” products. So, as a marketer, it pains me to give them marketing credit for convincing people — our consumers — that their product is healthier and better for the environment. When protein becomes anything other than “real meat” in...