Danette Amstein, Author at Midan

Ad Nauseam

by Danette Amstein | May 3, 2022 | Sustainability

Last week I had the honor of attending and speaking at the U.S. Roundtable for Sustainable Beef’s (USRSB) General Assembly meeting. This conference is a true roundtable, bringing together the entire beef supply chain for frank conversations about how to improve upon...

Today’s Consumers Can’t Separate Animal Welfare From Sustainability

by Danette Amstein | Sep 24, 2021 | Sustainability

It seems most things are complicated these days, not least among them: Sustainability. While we assume the term “sustainability” is now synonymous with “the environment,” we need to take a step back. It turns out the key to unlock the credibility of the...

Sustainability: It Has Never Been Just a Buzzword for Ranchers

by Danette Amstein | Mar 9, 2021 | Sustainability

Farmers and ranchers are the original environmentalists. Most are hard core. Often, though, consumers don’t realize it because those working the land and caring for our livestock day in and day out aren’t focused on specific things like reducing our greenhouse gas...

If your meat product doesn’t have a story you might as well dig a hole

by Danette Amstein | Jun 19, 2019 | Branding

This spring I was on the road six out of eight weeks, which is a lot for me. I attended three conferences and led a couple of strategy and planning sessions. I met amazing people and heard incredible stories – both personal and how businesses fought to overcome, scale...

Social media reviews can help meat processors win B2B customers

by Danette Amstein | Feb 27, 2019 | Omnichannel

I have been thinking a lot lately about word-of-mouth and the need for the meat industry to lean into the social space where our customers and consumers are hanging out. If you don’t have a strategy for communicating in the social spaces, it is time to identify...

Ad Nauseam

Today’s Consumers Can’t Separate Animal Welfare From Sustainability

Sustainability: It Has Never Been Just a Buzzword for Ranchers

If your meat product doesn’t have a story you might as well dig a hole

Social media reviews can help meat processors win B2B customers

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