Maggie O'Quinn

The “Future of Foodservice” Series: Lessons in Creativity Through the Meat Lens

by Maggie O'Quinn | Jul 2, 2020 | COVID-19

Few industries were hit as hard by COVID-19 as the foodservice industry. Overnight, nearly every restaurant in America was forced to close its dining rooms, find new revenue streams and (the 2020 word of the year) pivot. Luckily for restaurants, many of the qualities...

For Grass-fed Beef Consumers, It’s All About the Why

by Maggie O'Quinn | Nov 20, 2019 | Transparency/Traceability

“People don’t buy what you do, they buy why you do it.” Simon Sinek’s famous reminder to start with “why” is a powerful one for all of us as we ponder what the future of the meat business looks like. Somehow, we’ve found ourselves in a strange new world where we are...

Grassfed Beef Farmers: Leading the Way with Sustainability

by Maggie O'Quinn | May 8, 2019 | Sustainability

One of the things I love about my job at Midan is the opportunity to attend meat industry events to network with ranchers, meat companies, retailers and other stakeholders in the meat supply chain. It gives me a broad window through which to view the evolution of our...

Meat: The Benefits of the ‘Real Deal’

by Maggie O'Quinn | Dec 5, 2018 | Marketing

I love animals; they’re delicious. For me, this is more than a bumper sticker slogan; it’s a way of life. Growing up on a beef cattle farm in Georgia, no meal made it to the table without some form of animal protein on it. There was always plenty of ground beef (read:...

What We Can Learn from the Grassfed Movement: Amplify to Multiply

by Maggie O'Quinn | Jul 18, 2018 | Marketing

The Grassfed Movement has got it going on. Recent Nielsen data tells the story of grassfed beef’s dramatic domestic growth: U.S. retail sales of labeled fresh grassfed beef grew from $17 million in 2012 to $272 million in 2016, doubling every year.But beyond these...

The “Future of Foodservice” Series: Lessons in Creativity Through the Meat Lens

For Grass-fed Beef Consumers, It’s All About the Why

Grassfed Beef Farmers: Leading the Way with Sustainability

Meat: The Benefits of the ‘Real Deal’

What We Can Learn from the Grassfed Movement: Amplify to Multiply

Get industry insights to help you stand out in the marketplace

Meat Consumer Segmentation 3.0 Insights Report

CCPA Information