The holiday season represents a massive growth opportunity for meat and dairy brands. This season is defined by food...
Marketing Articles
Seize the Spotlight: Media Training is Mandatory for Modern Agribusiness
Long gone are the days of catching up on the news with a morning paper over coffee or waiting for a scheduled...
Closing the Gap: What Producers Really Told Us at NAMA
NAMA’s recent Agri-Marketing Conference buzzed with high energy as AI, storytelling, and sustainability took center...
Why Digital Advertising Needs Human Connection
Blogger’s note: While I love to eat all the time, I only like to shop when I have time. Since the pandemic, my loyalty...
CattleCon 2026: A Pivot Point for Beef
By Danette Amstein and Erica Prescott On the last day of CattleCon, leadership from the NCBA and the Federation of...
Has Sustainability Stalled? Not Even Close
Wondering if the economy, Washington’s policy shift and recent headlines about greenwashing have slowed progress? I...
Key Takeaways from MICA 2025: What’s Ahead for the Meat Industry?
One of our Midan principals, Michael Uetz, recently attended the Meat Industry Conference & Analysis (MICA) in...
From Craving to Cart – Driving Holiday Sales Through Social Commerce
Social media has become the new starting point for meal inspiration, with 72% of Gen Z turning to platforms like...
TSA for Marketers: No, Not the Airport Kind—Takeaways from the Protein Pact Solutions Summit 2025
Meat In the Middle: A Friendly Debate on Dietary Guidelines and the Role of Animal Protein with Dr. Anthony Chaffee, a...
Winning the Convenience Craver: How Meat Brands Can Drive Sales from Back-to-School Through the Holidays
Convenience Has Moved From Differentiator to Demand Driver It’s that time of year again when schedules ramp up, the...
The Protein Halo: Why It Matters More than Ever at 50
I celebrated a milestone birthday in May. It’s the one that starts with a 5 and ends with a zero. Yep. Age 50 means...
Beef, BBQ, and Brand Strategy: Using Social Listening to Tap Into July 4th Consumer Insights
The Fourth of July lights up more than grills. It lights up social media. As people post photos of hot dogs, brisket,...