Got a product that you’d love to shout about from the mountaintops, but you’re just not sure if anyone will hear you?...
![The Power of Brand Strategy](https://midanmarketing.com/wp-content/uploads/2022/04/24MDMBR314_MShelton_BrandStrategyGTM_Blog_Thumnail_V1.jpg)
Got a product that you’d love to shout about from the mountaintops, but you’re just not sure if anyone will hear you?...
Beef by the numbers, and good beef sustainability – my top takeaways from CattleCon 2024 Given my background, my...
The 2024 Annual Meat Conference was the largest ever held, with more than 2,300 attendees gathered in Nashville to...
Like every generation, Gen Z was indelibly shaped by the environment they grew up in. Gen Zs were the first generation...
Earlier this year, Midan Marketing released our Meat Consumer Segmentation 3.0 research, giving a snapshot of today’s...
In theory, every product that goes into the food supply chain should be created with the end user (the consumer) in...
Lessons from our family’s farm playbook — passed down by the generations before me Every summer, I leave my day job as...
I may be a beef girl at heart, but poultry is still a staple in my home. Living in rural Alabama, I pass miles of...
Omnichannel marketing is creating a shortened and seamless “path to purchase” journey for consumers, which can mean a...
Omnichannel marketing: There’s a reason why you’re hearing more and more about it – it’s a smart strategy that can...
The last several years have changed consumers. The COVID-19 pandemic and the economic uncertainty that followed have...
The ice cream drips have dried to the picnic table, the swimming pools are calm and flat, and the campground fires...