Captivating Creative, Strategy-Driven Results
Captivating Creative,
Strategy-Driven Results
Take a closer at look how Midan Marketing brings together meat industry insider knowledge with seasoned marketing and communications experience to keep our clients in the spotlight.
Breaking New Ground
in the Marketplace
Guiding a Brand’s Journey
Star Ranch Angus® Beef
MAKING A MEAT CASE STAR SHINE
STX Beef Co.
LAUNCHING A TEXAS TRADITION
EVOLVING PREMIUM BEEF & PORK
BUBBA burger®
REFRESHING A FAVORITE BURGER
Birchwood Foods
RAISING A SUPPLIER’S PROFILE
IdentiGEN
REDEFINING DNA TRACEABILITY
GIVING THE
INDUSTRY GUIDANCE
Think Disruptively to Solve Sustainability
As a brand strategist, it’s my job to remain ahead of the curve, to keep an eye out for future trends that might have an impact on how we stay connected to the consumers of tomorrow. Since I work in the meat industry, I spend a lot of time thinking creatively about...
How To Avoid Roadblocks in the Creative Process
Let’s imagine that you’re a company in need of creative work. Putting your vision in the hands of a marketing agency can be scary. As an Art Director, I’ve fielded many concerns working with clients from New York City to North Carolina, but the most common fear I’ve...
New Research: How Claims are Driving Beef Purchases
How many claims can you count? Marketing attributes and label claims have permeated the fresh meat case and restaurant menus as brands seek to differentiate and win sales. But which attributes have the most impact on consumer behavior and how can marketers capitalize...
Keeping Meat on the Plate During Inflation
With summer grilling season coming to a close, retailers face many challenges in keeping meat in the cart this fall. It’s no surprise that 96% of consumers – almost double numbers from last fall - are leery of skyrocketing grocery prices,1 an ominous weekly headline...
Stability, Value Messaging Ease Consumer Worries During High Inflation
Inflation — a topic none of us are excited about, yet all of us are keenly aware of. The June inflation numbers, released by the U.S. Bureau of Labor Statistics in July, showed that overall inflation is up 9.1% year-over-year with even higher percentages appearing...
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We’d love to learn more about the challenges you’re facing in the meat industry.