IdentiGEN
Bringing DNA Traceability to the U.S. Meat Industry
IdentiGEN
Developing Ads That Track With American Audiences
IdentiGEN is the Irish company that developed DNA TRACEBACK®, the world’s first viable DNA traceability platform, which helps safeguard the integrity of the supply chain for meat, poultry and seafood products. They partnered with Midan to develop an ad campaign to raise brand awareness among U.S. decision makers.
Brand Strategy • Research + Insights • Creative Solutions • Media • Digital + Social • Data +Analytics • Video + Photography
Our team devised a B2B ad campaign depicting a fork that morphs into the distinctive double-helix of a DNA chain to illustrate how DNA TRACEBACK tracks protein products throughout the supply chain.
Our team devised a B2B ad campaign depicting a fork that morphs into the distinctive double-helix of a DNA chain to illustrate how DNA TRACEBACK tracks protein products throughout the supply chain.
Our media strategy drove this concept home with an integrated campaign that encompassed full-page print ad and digital ads, an advertorial, eblasts and a website, all designed to resonate among U.S. decision makers.
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