Raising a Brand Built on Taste, Texas and Tradition

STX Beef Co. delivers a consistent supply of high-quality beef to its retail and foodservice partners across the U.S. and throughout the global marketplace. They partnered with Midan to launch a new brand identity designed to support their ongoing growth as a world-class producer of Texas-quality beef.

Brand Strategy • Research + Insights • Creative Solutions • Digital

Our team forged a distinctive brand identity that integrated a bold new logo, product boxes and a website to drive home the advantages that STX Beef Co. brings to the table and the meat case.

We reinforced the introduction of STX Beef’s brand identity and initiatives with a brochure and sales collateral that boosted brand awareness among its target customers.