Star Ranch Angus® Beef
Brand Target a
• Media • Public Relations
To leverage the season, we created a webpage dedicated to all things summer grilling, including must-have summer beef cuts, delicious recipes and grilling tips.
This hyperlocal campaign featured a first for Star Ranch Angus beef: local billboards and radio ads scripted by the Midan creative team, produced by iHeart Media and placed by our media team throughout Reading, Allentown and Philadelphia.
Midan’s PR team secured appearances on local morning TV shows and a Facebook Live presentation. Both included live recipe demos by local retailers and featured Star Ranch Angus beef products.
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