Star Ranch Angus® Beef
Brand Target a
Hyperlocal Audience
![A group of friends eating steak outdoors](https://midanmarketing.com/wp-content/uploads/2023/09/SRA_PhiladelphiaCampaign_Header.jpg)
• Media • Public Relations
![A group of friends grilling in a backyard](https://midanmarketing.com/wp-content/uploads/2023/09/SRA_PhiladelphiaCampaign_Grilling.jpg)
To leverage the season, we created a webpage dedicated to all things summer grilling, including must-have summer beef cuts, delicious recipes and grilling tips.
![SRA_PhiladelphiaCampaign_LandingPage](https://midanmarketing.com/wp-content/uploads/2023/11/SRA_PhiladelphiaCampaign_LandingPage-1.jpg)
![Star Ranch Angus grilling campaign featuring filet meat cuts on a billboard sign](https://midanmarketing.com/wp-content/uploads/2023/09/SRA_PhiladelphiaCampaign_Billboard.jpg)
This hyperlocal campaign featured a first for Star Ranch Angus beef: local billboards and radio ads scripted by the Midan creative team, produced by iHeart Media and placed by our media team throughout Reading, Allentown and Philadelphia.
![Star Ranch Angus grilling campaigns featuring steak meat cuts](https://midanmarketing.com/wp-content/uploads/2023/09/SRA_PhiladelphiaCampaign_Headlines.jpg)
![Star Ranch Angus grilling campaign on mobile cell phones](https://midanmarketing.com/wp-content/uploads/2023/09/SRA_PhiladelphiaCampaign_DigitalAds_Social.jpg)
![Star Ranch Angus ribeye and filet cut featured on cutting boards](https://midanmarketing.com/wp-content/uploads/2023/09/SRA_PhiladelphiaCampaign_RadioAd.jpg)
![Star Ranch Angus video featured with a professional chef](https://midanmarketing.com/wp-content/uploads/2023/09/SRA_PhiladelphiaCampaign_TVShow.jpg)
Midan’s PR team secured appearances on local morning TV shows and a Facebook Live presentation. Both included live recipe demos by local retailers and featured Star Ranch Angus beef products.
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