BUBBA burger

BUBBA burger^®

Flexing on the Flavor of One of America’s Favorite Burger Brands

BUBBA burger

Bringing Customers Back to a Great Burger

Brand Strategy • Research + Insights • Creative Solutions • Media • Digital + Social • Data + Analytics • Video + Photography • Public Relations

BUBBA burger wanted to attract new consumers and regain market share lost to plant-based alternatives. Our goal was to bring back Flexitarians, who switch between meat and alternative proteins, by increasing awareness of the brand’s authentic quality, great flavor and variety of their product line.

Brand Strategy • Research + Insights • Creative Solutions • Media • Digital + Social • Data + Analytics • Video + Photography • Public Relations

Phone mock-ups displaying some of the creative ads raun in the BUBBA Bburger® campaign

To raise awareness, drive traffic and build sales, we created a digital ad campaign that included 30- and 15-second versions of an award-winning video that invited consumers back to the table with a lighthearted rivalry that flexed on the nutrition, variety and flavor BUBBA burger offers.

A jalapeno cheddar BUBBA burger® package surrounded by jalapenos

This campaign also marked the launch of the new Jalapeño Cheddar BUBBA burger, made with creamy cheddar and real chunks of spicy jalapeños, which was available for the first time in select markets.

Promotional images for the BUBBA burger® campaign demonstrating the signature look developed in collaboration with a food stylist

Our creative team collaborated with a food stylist to develop and photograph a signature look for featured BUBBA burger recipes, which we promoted through the brand’s social media, email and website.