THE BLOG

D2C: Things to Consider Before Jumping In

While it might seem that the whole world is now shopping primarily online, there’s more to the story, especially when it comes to meat consumers. When Midan surveyed meat consumers in September 2020, we learned that of those purchasing meat via e-commerce, 35% used local grocery click and collect services, while 24% chose a general online delivery service like Instacart and 23% opted for local grocery store delivery. The learning here is that more consumers are choosing to purchase meat from their local retailers than from meat-specific websites.