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Giving the Industry Guidance.

No one can tell the meat industry’s story better than someone who has actually lived it. Midan Marketing leads the conversation by bringing together unparalleled experience and deep understanding of what motivates today’s meat consumers.

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Ad Nauseam

Ad Nauseam

Last week I had the honor of attending and speaking at the U.S. Roundtable for Sustainable Beef’s (USRSB) General Assembly meeting. This conference is a true roundtable, bringing together the entire beef supply chain for frank conversations about how to improve upon...

Driving Pork Value Through Segmentation

Driving Pork Value Through Segmentation

Pork is a wonderful protein choice for consumers; it’s flavorful, healthy and affordable. For packer/processors and retailers, pork offers an opportunity to drive additional sales and dollars at the meat case if we follow the example set by beef and chicken. There are...

Top Takeaways from The Power of Meat 2022

Top Takeaways from The Power of Meat 2022

Now in its 17th year, the annual Power of Meat* study tracks how today’s shoppers purchase meat and has become a valuable industry benchmark. Anne-Marie Roerink shared the highly anticipated Power of Meat 2022 findings in an FMI-hosted webinar on March 8, covering...

Top 3 Takeaways From NGA Meat Trends Presentation

Top 3 Takeaways From NGA Meat Trends Presentation

Midan Marketing Principal Michael Uetz spoke during The NGA Show 2022 about current consumer trends at the meat case. In case you missed it, here are the top three takeaways from the presentation: 1. Supply Chain Woes Have Reached Consumers We have all dealt with...

A Look Ahead at 2022’s Top Meat Trends

A Look Ahead at 2022’s Top Meat Trends

As we slip into a new year, the Midan Marketing team has been looking at which trends from 2021 we believe will stick around as well as those new trends we can expect to see in 2022. Our blog detailing 2022 trends for the meat industry is available on our website, but...

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