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No one can tell the meat industry’s story better than someone who has actually lived it. Midan Marketing leads the conversation by bringing together unparalleled experience and deep understanding of what motivates today’s meat consumers.

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This is What Sustainability Looks Like

This is What Sustainability Looks Like

Last month I had the opportunity to attend the U.S. Roundtable for Sustainable Beef (USRSB) General Assembly meeting. The day before the meeting, a group of attendees boarded a bus at dawn for a sustainable ag tour. I always jump at the chance to see agriculture in...

How to Capitalize on Burger Trends

How to Capitalize on Burger Trends

Summer grilling season is joyously upon us and what better way to kick it off than by celebrating the ultimate grilling go-to: the beef burger! A burger tastes great, goes easy on the wallet and never gets tiresome – its flavor, versatility and accessibility simply...

The Future of Foodservice: It’s In The Experience

The Future of Foodservice: It’s In The Experience

Throughout the pandemic, a question that has lingered in my mind is what foodservice will look like on the other side of all this. We’ve seen so many amazing restaurateurs make changes to their business models to stay afloat and – unfortunately – I don’t think those...

Meatless Diet a Privilege Only Some Can Afford

Meatless Diet a Privilege Only Some Can Afford

For the past few years, there has been significant conversation about plant-based diets potentially becoming the standard around the world and this intensified in advance of last year’s UN Food Systems Summit. Leading up to the summit, the EAT-Lancet diet, one which...

What Meat Consumers Say Versus What They Do

What Meat Consumers Say Versus What They Do

“According to research conducted by Midan Marketing” may be one of my favorite phrases to write when I’m developing content for Midan or our clients. In my position as a Customer Insights Analyst, it’s my job to know what consumers are thinking, feeling and doing when...

Ad Nauseam

Ad Nauseam

Last week I had the honor of attending and speaking at the U.S. Roundtable for Sustainable Beef’s (USRSB) General Assembly meeting. This conference is a true roundtable, bringing together the entire beef supply chain for frank conversations about how to improve upon...

Driving Pork Value Through Segmentation

Driving Pork Value Through Segmentation

Pork is a wonderful protein choice for consumers; it’s flavorful, healthy and affordable. For packer/processors and retailers, pork offers an opportunity to drive additional sales and dollars at the meat case if we follow the example set by beef and chicken. There are...

Top Takeaways from The Power of Meat 2022

Top Takeaways from The Power of Meat 2022

Now in its 17th year, the annual Power of Meat* study tracks how today’s shoppers purchase meat and has become a valuable industry benchmark. Anne-Marie Roerink shared the highly anticipated Power of Meat 2022 findings in an FMI-hosted webinar on March 8, covering...

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