Understand Consumers Better.
Midan Marketing’s research goes beyond reporting data, revealing insights behind the numbers and recommending thoughtful data-driven strategies that deliver maximum impact.
FEATURED REPORTS
PROPRIETARY RESEARCH
Engage With Today’s Meat Consumers
Follow a data-driven playbook designed to help you anticipate, adapt and react to the forces reshaping the meat industry.
CUSTOM RESEARCH
Tailor a Study to Understand Your Target Consumers Better
Learn more effective ways to engage consumers and influence their behaviors and attitudes in the kitchen, on your menus and at the meat case.
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Elevating e-Commerce: Meat Consumers Want More From Their Online Shopping Experience
The COVID-19 pandemic changed consumers in ways the meat industry could have never imagined. One of the biggest evolutions we saw was how they felt about online meat shopping. Before the pandemic, consumers didn’t like the idea of a third-party shopper choosing their...
Get to Know Gen Z Beef Shoppers
In late August I had the privilege of tagging along with my daughter and her roommate as they went grocery shopping, preparing to start another semester at NYU. I was happy to come along as mom, but also excited to watch the process unfold as a marketer eager to see...
Programmatic Advertising: Reaching the Right People at the Right Time
The rise of digital technology has drastically shifted how businesses reach potential customers. At one time when you wanted to advertise your products on the radio or television, you had to call the sales team at the radio station you wanted to advertise with,...
Visualize It To Memorize It
In school I would read books, but I would not retain the information for long. I noticed that I remembered material better when I saw it, whether it was an image or a diagram. When I realized that I was a visual learner my world became much easier. That’s why I enjoy...
An Investment in Gen Z is an Investment in Agriculture’s Future
More and more these days, my inbox is filled with reports on what I need to know about Gen Zs - how they consume media, what they eat, how much time they spend on their phones each day. Technically a Gen Z myself (missed the millennial mark by a few years), sometimes...
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