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Understand Consumers Better.

Midan Marketing’s research goes beyond reporting data, revealing insights behind the numbers and recommending thoughtful data-driven strategies that deliver maximum impact.

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Meat E-Commerce Insights Report

Sustainably Raised Meat Insights Report

Multicultural Meat Consumers Insights Report

Meat Consumer Segmentation 2.1 Insights Report


Engage With Today’s Meat Consumers

Follow a data-driven playbook designed to help you anticipate, adapt and react to the forces reshaping the meat industry.


Tailor a Study to Understand Your Target Consumers Better

Learn more effective ways to engage consumers and influence their behaviors and attitudes in the kitchen, on your menus and at the meat case.



Put Emotion at the Center of Video Marketing

Put Emotion at the Center of Video Marketing

Emotional connection is at the very core of who we are. As humans, we value that connection not only in our personal relationships but also when we’re being communicated to by brands. While advertisers have desperately been avoiding “direct sell” ads for some time...

Convenience is King to Today’s Meat Consumers

Convenience is King to Today’s Meat Consumers

Fall is once again right around the corner, bringing with it school, homework and extracurriculars that push the average consumer’s schedule into overdrive. On top of that, inflation is at an all-time high, adding one more layer of stress to the weekly grocery trip....

This is What Sustainability Looks Like

This is What Sustainability Looks Like

Last month I had the opportunity to attend the U.S. Roundtable for Sustainable Beef (USRSB) General Assembly meeting. The day before the meeting, a group of attendees boarded a bus at dawn for a sustainable ag tour. I always jump at the chance to see agriculture in...



We’d love to learn more about the challenges you’re facing in the meat industry.