Understand Consumers Better.
Midan Marketing’s research goes beyond reporting data, revealing insights behind the numbers and recommending thoughtful data-driven strategies that deliver maximum impact.
FEATURED REPORTS
Meat E-Commerce Insights Report
Sustainably Raised Meat Insights Report
Multicultural Meat Consumers Insights Report
Meat Consumer Segmentation 2.1 Insights Report
PROPRIETARY RESEARCH
Engage With Today’s Meat Consumers
Follow a data-driven playbook designed to help you anticipate, adapt and react to the forces reshaping the meat industry.
CUSTOM RESEARCH
Tailor a Study to Understand Your Target Consumers Better
Learn more effective ways to engage consumers and influence their behaviors and attitudes in the kitchen, on your menus and at the meat case.
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GIVING THE
INDUSTRY GUIDANCE
Fire Up the Grill for This Summer’s Three Hottest Consumer Categories
As temperatures warm up, consumers have started planning for grilling season. For this summer’s backyard barbecues, we expect there will be three distinct consumer mindsets at the meat case: the cost-conscious consumer who is feeling the effects of inflation but still...
Ad Nauseam
Last week I had the honor of attending and speaking at the U.S. Roundtable for Sustainable Beef’s (USRSB) General Assembly meeting. This conference is a true roundtable, bringing together the entire beef supply chain for frank conversations about how to improve upon...
Driving Pork Value Through Segmentation
Pork is a wonderful protein choice for consumers; it’s flavorful, healthy and affordable. For packer/processors and retailers, pork offers an opportunity to drive additional sales and dollars at the meat case if we follow the example set by beef and chicken. There are...
Now is the Time to Optimize Your Share of Stomach, Heart, Wallet
These days you can’t talk about meat without mentioning inflation — and many of those conversations center around consumers cutting back on meat. So, what’s the cost to packer/processors who don’t maintain their share of consumers’ stomachs, hearts and wallets? The...
Now’s the Time to Lead the Sustainability Conversation
Consumers need our help to eliminate confusion about sustainability Sustainability – it's a big word with a multitude of meanings. We’ve been hearing about this topic for years as major companies have begun developing and implementing sustainability goals and...
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We’d love to learn more about the challenges you’re facing in the meat industry.