Anticipate Market Disruptions, Adjust to Evolving Consumer Mindsets
Midan’s custom and proprietary research takes you inside the minds and motivations of consumers and the meat industry, examining the behaviors, attitudes, trends and insights influencing today’s shoppers and the marketplace.
Meat Consumer Segmentation 3.0
Meat Consumer Segmentation 3.0NEW for 2023! Updated Segmentation ResearchOur World Is Changing Rapidly — and Meat Customers Are Evolving Along With It Midan pioneered the first meat consumer segmentation study in 2016 and has continually explored and made regular...
Sustainability Profile Report
Sustainability Profile Report Understand the Evolving Landscape of Sustainable Shoppers Sustainability has become a buzzword for many meat consumers and is emerging as a critical factor in their purchasing decisions. Our Sustainability Profile Report outlines findings...
Gen Z Profile
Gen Z Profile ReportSee How the Rise of Gen Z Will Influence the Future of the Meat IndustryBeing future-focused is smart business: How will upcoming generations shape the world? One important cohort that the meat industry has its eye on is Generation Z. Out of...
Millennial Profile Report
Millennial Profile Report See Why Millennials Are a Driving Force in the Meat Industry Millennial consumers are having an unmistakable impact on the meat industry. Born between 1981 and 1996, Millennials consume more protein than the general meat eater and claim meat...
Pork Attributes
Pork Attributes Research PackageHow Marketing Claims and Attributes Are Changing How Consumers Buy PorkConsumers are struggling to make sense of all the marketing attributes and claims they encounter on menus and at the meat case. In September 2022, Midan Marketing...
Beef Attributes
Beef Attributes Research PackageExplore the Claims and Attributes That Matter to Today’s Meat ConsumersAs brands seek to differentiate and win sales, today’s meat cases and menus are filled with marketing attributes and label claims. But which have the most impact on...
Sustainably Raised Meat
Sustainably Raised MeatInsights ReportHow Much Do Meat Consumers Actually Know About Sustainably Raised Meat?Today’s meat consumers are more interested in sustainabilityIn the past year, 34% of meat eaters have become more concerned about the sustainability of meat...
Beef on Dairy Crossbreed
Beef on Dairy CrossbreedInsights ReportHow Does Crossbreeding Beef and Dairy Cattle Affect Beef Quality and Performance?Today, There are More Beef on Dairy Crossed Cattle in the Beef Supply Chain Over the past five years, more dairy cows crossbred with beef bulls have...
Multicultural Meat Consumers
Multicultural Meat ConsumersInsights ReportKeep Pace With the Changing Shopping Behaviors of Today’s Multicultural Meat ConsumersU.S. Consumers are becoming more racially and ethnically diverse Currently, it is forecasted that the U.S. population will reach 355...
Texas Beef Perceptions
Texas Beef Perceptions Fact SheetIt May Be Time to Rethink the Bias Against Texas Beef For many years, there has been a bias against Texas-raised beef cattle within the meat industry. New research from Texas A&M suggests that the quality of Texas beef today is...
Challenges for Foodservice Operators
Challenges for Foodservice OperatorsInsights ReportPandemic Recovery, Inflation, Labor Shortages: Issues Facing a Changing IndustryToday’s Foodservice Operators Need to Focus on Value Although 2022 restaurant sales are growing or remain the same, 80% of operators...
Plant-Based Meat Eater Profile
Plant-based Meat Eater ProfileResearch DeckLearn More About What Foods Plant-based Meat Eaters Actually EatKeep Real Meat on Plant-based Meat Eaters’ Tables Although meat and poultry are their primary dish for most meals, Plant-based Meat Eaters choose vegetable/plant...
Grass-fed Beef Eater Profile
Grass-fed Beef Eater ProfileResearch DeckWhat Specialty Claims Attract the Attention of Grass-fed Beef Eaters?Grow Your Share of Grass-fed Beef Eaters Grass-fed Beef Eaters primarily consume meat and poultry and make them both the main proteins of most of their meals....
Flexitarian Profile
Flexitarian ProfileResearch DeckHow Do You Keep Flexitarians Coming Back to the Meat Case?Bring Flexitarians Back to Real Meat Flexitarians represent about one-fifth of meat eaters. They actively choose to replace meat and poultry with vegetable/plant-based proteins...
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