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Sustainability Profile Report

Understand the Evolving Landscape of Sustainable Shoppers

Friends enjoying an outside dinner party
A mom and daughter with their grocery haul.
Sustainability has become a buzzword for many meat consumers and is emerging as a critical factor in their purchasing decisions. Our Sustainability Profile Report outlines findings from Midan’s segmentation study conducted in August 2023 and uncovers core insights about the consumers behind this trend: Sustainability Enthusiasts. Discover what makes them tick — their attitudes, shopping behaviors, whether they’re willing to pay more for specific claims and other drivers.

Emerging Topics Explored in the Report

In an era of heightened consumer consciousness, understanding the key factors driving purchase decisions is crucial for success. Get the full report to unlock findings about:

  • Sustainability
  • Animal Welfare
  • Environmental concerns (climate-friendly, regenerative, etc.)
  • Health concerns (natural, organic, etc.)
  • Packaging/labeling
  • Raised in the USA/locally
  • Traceability (blockchain and DNA TraceBack®)

Use This Research to Attract Sustainability Enthusiasts to the Meat Case or Menu

Packer/processors and retailers can draw upon these findings to help them develop:

  • Intentional online and social media messaging
  • Persuasive influencer and social media partnerships
  • Effective app- and technology-based shopper and experiential marketing
  • Targeted consumer segment marketing

Purchase Our Research Report

The Sustainability Profile Report consists of a 36-slide research deck that highlights Sustainability Enthusiasts’ attitudes, purchase behaviors, motivations and consumption habits when it comes to fresh meat. Learn more about the specific topics covered in the report by viewing the Table of Contents.

A woman shopping and looking at the labels on a meat package.
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