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Brand Strategy
Customer Insights
Content Marketing
Public Relations
Web Development
Creative
Media & Advertising
Social Media
Video & Photography
OUR LATEST BLOG POST
Why Digital Advertising Needs Human Connection
By Danette Amstein| Marketing
Reading time: 3min
In the world of digital advertising, it’s easy for marketers to be very focused on impressions, click-through rates and conversions. However, even as digital advertising becomes more sophisticated, its core success still hinges on one essential element: human connection. As Ann Handley of MarketingProfs wisely puts it, “Build relationships, not audiences.” For meat processors and value-added meat companies selling B2B or B2B2C or D2C, this distinction is critical. Success doesn’t hinge solely on reaching buyers — it’s about truly understanding what they value and how to connect with them in meaningful ways.
The Great Inversion: Why the New Dietary Shift is the Meat Industry’s Biggest Marketing Opportunity
Recently, I joined a few thousand people slowly snaking through bag checks and metal detectors at CattleCon 2026 in Nashville. We weren’t there for the usual trade show buzz; we were there for a seat in front of U.S. Secretary of Health and Human Services, Robert F....
2026 Annual Meat Conference Key Takeaways
The dust has settled on another Annual Meat Conference, and we have returned home full of insights. It was invigorating to reconnect with so many of you at the industry's ultimate "family reunion." Now, it is time to map out what lies ahead. Once again, we are...
CattleCon 2026: A Pivot Point for Beef
By Danette Amstein and Erica Prescott On the last day of CattleCon, leadership from the NCBA and the Federation of State Beef Councils took the stage to share their thoughts on the current state of the industry. Words like optimistic and momentum filled the room, yet...
Has Sustainability Stalled? Not Even Close
Wondering if the economy, Washington’s policy shift and recent headlines about greenwashing have slowed progress? I did too. At the Sustainable Agriculture Summit in Anaheim, I expected hesitation. Instead, I found the opposite: a bigger conference, stronger resolve,...
Top 10 Meat & Dairy Industry Trends to Watch in 2026
As 2025 comes to a close, sights are set on the horizon of a new year. Throughout 2025 and expected to continue into 2026, the global market has impacted many aspects of the meat and dairy industries. Amid ongoing shifts and evolving forecasts, one thing remains...
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