In late August I had the privilege of tagging along with my daughter and her roommate as they went grocery shopping, preparing to start another semester at NYU. I was happy to come along as mom, but also excited to watch the process unfold as a marketer eager to see...

Most of us have heard the adage that you have to repeat something seven times before it really sticks. From a marketing lens, that’s old news. In today’s landscape where ads, emails and content, content, content seep into every part of our lives, researchers say that...

Inflation. Supply chain issues. Labor shortages. Drought. War. Soaring fuel and food prices. Interest rate hikes.  And now worries about a recession on the horizon. Unfortunately, we have been here before. But many of us were too young to understand previous economic...

These days you can’t talk about meat without mentioning inflation — and many of those conversations center around consumers cutting back on meat. So, what’s the cost to packer/processors who don’t maintain their share of consumers’ stomachs, hearts and wallets? The...

Stop me if you’ve heard this — and I know you have, because I say it all the time to anyone listening: As a meat processor, your biggest concern is NOT other meat producers. In fact, they could be your best allies in a shared struggle to combat the biggest threats...

Our brains are wired to create real connections with the help of storytelling. And telling your brand’s story is critical to future success. It is that big of a deal. (I’m so passionate about this topic that I find myself blogging about it often here on Meatingplace.)...

College recruiting is an interesting genre of marketing. I am not talking about the recruitment of athletes but of scholars. For the past year I have been on the parent side of this, fascinated by the marketing efforts that went into capturing my daughter’s attention....

Sustainability. Ask 10 consumers to define sustainability for the meat they buy and you will get 10 different answers. Yet, all major processors and most retailers and foodservice operators have set goals for it, establishing future finish lines where they can proudly...