Giving the Industry Guidance.
No one can tell the meat industry’s story better than someone who has actually lived it. Midan Marketing leads the conversation by bringing together unparalleled experience and deep understanding of what motivates today’s meat consumers.
Blog
Sustainability: pushing back on, through and forward in 2023
As I look back on 2022, I think about the things that have pushed me this year and things I pushed. Sustainability falls into both categories. As I look forward to 2023, I find myself contemplating what things are going to push the meat industry. Certainly inflation,...
Get to Know Gen Z Beef Shoppers
In late August I had the privilege of tagging along with my daughter and her roommate as they went grocery shopping, preparing to start another semester at NYU. I was happy to come along as mom, but also excited to watch the process unfold as a marketer eager to see...
Why 21 Is the New 7
Most of us have heard the adage that you have to repeat something seven times before it really sticks. From a marketing lens, that’s old news. In today’s landscape where ads, emails and content, content, content seep into every part of our lives, researchers say that...
How Marketing Can Help You Weather Tough Economic Times
Inflation. Supply chain issues. Labor shortages. Drought. War. Soaring fuel and food prices. Interest rate hikes. And now worries about a recession on the horizon. Unfortunately, we have been here before. But many of us were too young to understand previous economic...
This is What Sustainability Looks Like
Last month I had the opportunity to attend the U.S. Roundtable for Sustainable Beef (USRSB) General Assembly meeting. The day before the meeting, a group of attendees boarded a bus at dawn for a sustainable ag tour. I always jump at the chance to see agriculture in...
Ad Nauseam
Last week I had the honor of attending and speaking at the U.S. Roundtable for Sustainable Beef’s (USRSB) General Assembly meeting. This conference is a true roundtable, bringing together the entire beef supply chain for frank conversations about how to improve upon...
Now is the Time to Optimize Your Share of Stomach, Heart, Wallet
These days you can’t talk about meat without mentioning inflation — and many of those conversations center around consumers cutting back on meat. So, what’s the cost to packer/processors who don’t maintain their share of consumers’ stomachs, hearts and wallets? The...
TikTok: Is Now the Time for the Meat Industry to Embrace It?
If a Gen Z attended your recent family gatherings, odds are there was at least one conversation about a video on TikTok. Users on other social media platforms often say that TikTok is, “a talent show for people who have no talent.” It’s a funny line but TikTok is no...
How to Combat Three Critical Threats to Your Meat Business in 2022
Stop me if you’ve heard this — and I know you have, because I say it all the time to anyone listening: As a meat processor, your biggest concern is NOT other meat producers. In fact, they could be your best allies in a shared struggle to combat the biggest threats...
How Video Creates the Authentic Storytelling Today’s Consumers Crave
Our brains are wired to create real connections with the help of storytelling. And telling your brand’s story is critical to future success. It is that big of a deal. (I’m so passionate about this topic that I find myself blogging about it often here on Meatingplace.)...
Today’s Consumers Can’t Separate Animal Welfare From Sustainability
It seems most things are complicated these days, not least among them: Sustainability. While we assume the term "sustainability" is now synonymous with “the environment,” we need to take a step back. It turns out the key to unlock the credibility of the meat...
Four keys to win over Gen Zs
College recruiting is an interesting genre of marketing. I am not talking about the recruitment of athletes but of scholars. For the past year I have been on the parent side of this, fascinated by the marketing efforts that went into capturing my daughter’s attention....