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06.28.2020

How COVID-19 has upped the stakes for meat branding

Danette Amstein
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I have made only three trips to the grocery store since the pandemic hit in mid-March.

At first, I resorted to Instacart because two family members had potentially been exposed to COVID-19 and we were self-quarantining. When I started, Instacart through Publix was the only game in town for grocery delivery. Since then Aldi and BI-LO have joined in.

Continue reading the rest of Danette’s blog here…

Danette Amstein
Danette Amstein

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About the Author

Danette’s “farm-to-boardroom” perspective isn’t a tagline, it is the foundation of her career. Raised as the sixth-generation on her family’s farm, she remains actively involved in the Kansas cattle and row crop operations. Danette brings a deep, firsthand understanding of the agricultural supply chain to her role. As a Co-Founder, and now President of Midan Marketing, she has spent more than two decades successfully bridging the gap between producer legacy and modern consumer expectations.

If you need to know what the modern meat consumer is thinking, or how the Kansas wheat harvest is looking, ask Danette. A master of strategic communications, she guides both industry giants and emerging brands through complex brand evolutions, major retail launches, and shifting consumer demands.

A frequent speaker, blogger, and respected voice in the meat industry, Danette is fiercely dedicated to building a more resilient global food system. She actively serves on the Annual Meat Conference Planning Committee and contributes her expertise to the Meat Institute and the U.S. Roundtable for Sustainable Beef. Danette brings that same relentless energy to her life outside the agency. If she isn’t taking her turn on the combine during wheat harvest, she is likely cheering on Kansas State football or tracking down the world’s best chocolate. Ultimately, family is what fuels her, whether she is at home with her husband, Todd, or visiting their grown children.

Danette Amstein