Creating a Better
Future for the
Meat Industry.
Like our principals, many of our team members grew up on family ranches and farms or have worked in the packer/processor, retail and foodservice sectors. Their personal perspectives provide unique insights into our partners and consumers that we share through the talents of our marketing, advertising, creative and consumer research teams.
We embrace and respect team members of all religious beliefs. Everyone is welcome here.
As followers of Jesus Christ, Danette Amstein and Michael Uetz, the principals of Midan Marketing, strive to live in a manner consistent with the precepts and doctrines of their faith which are grounded in the Bible, and operate Midan Marketing in accordance with these principles.
While their personal and deeply held beliefs may be referenced from time to time, such as prayer during company gatherings, participation in any religious expression at Midan Marketing is entirely voluntary. The right to disagree with the statements reflecting their beliefs is one that is protected under law, as is exercising one’s own right to believe — and one we uphold earnestly.
No matter who you are, no matter what you believe: Our doors are always open to you.
OUR TEAM
MEET OUR TEAM
Take a closer look at our deep bench of team members with meat industry knowledge and seasoned marketing and communications experience.
SERVICES
WE HAVE WHAT YOU NEED
Midan Marketing services fuse deep meat industry knowledge with seasoned communications and marketing agency experience. Together we tell the story of how meat is raised, processed, promoted, sold and enjoyed from farm to fork.
Brand Strategy
Accurately identify your opportunities and map out a clearly defined path to help you achieve your brand goals.
- Brand Analysis
- Brand Framework Development
- Persona Development
Industry Consulting
Analyze operations and product positioning to develop the vision, identity, and strategic road map to deliver success for your business.
- Business Analysis
- Short-Term and Long-Term Vision Development
- Marketing Plan Development
Research + Insights
Get inside the minds and motivations of meat consumers to make more informed business decisions.
- Market Research
- Consumer Insights
Creative Solutions
Deliver the targeted solutions, persuasive words and eye-catching designs that boost your brand and your business.
- Point of Sale and Promotions
- Logos, Names and Tagline Development
- Advertising Campaigns
- Trade Show Designs
Video + Photography
Provide cost-effective, full-service visual content production to tell your stories, support your business and engage your consumers.
- Narrative, Documentary, Commercial and Social Media
- Motion Graphics, Animation and Virtual Reality
- Food Glamor Shots
- Drone Videography
Public Relations
Develop integrated communications programs to support your business and educate target audiences about your company’s role in the meat industry.
- Media Relations
- Crisis Communications
- Team Member Education and Communication
Media
Get the high-profile placements to keep your brand in front of the eyes and in the minds of your target audience.
- Advertising Planning and Buying Strategies
- Programmatic Display Advertising
- SEO/SEM Strategy
Digital + Social
Use data-driven tactics and industry knowledge to position your brand on the right platforms to raise your profile and increase engagement.
- Social Media
- Website Development
- E-Commerce Digital Strategy
- Email Marketing and Automation
Data + Analytics
Monitor and break down your data, provide the insights that help you improve customer experiences, increase conversions and maximize ad spends.
- Campaign Reporting and Strategy Insights
- Website Analytics
- User Journey and Content Heat Mapping
OUR CLIENTS
OUR BULLPEN OF PARTNERS
When you partner with Midan, you’ll be part of a proud tradition of service that began in 2004 and represents a broad spectrum across the meat industry.
PRESS
GET THE INDUSTRY TALKING
BLOG
GIVING THE
INDUSTRY GUIDANCE
We lead the conversation to help those in the industry explore better ways to sell meat.
Trends to Reignite the Foodservice Experience
I spent the first years of my career selling premium beef around the globe. This left a permanent soft spot in my heart for fine dining establishments and steakhouses. The past few years have been tough for the entire foodservice industry, but fine dining was hit...
Top Takeaways: Successful Omnichannel Campaigns Webinar
Omnichannel marketing is creating a shortened and seamless “path to purchase” journey for consumers, which can mean a larger return on investment, faster. Meeting meat consumers where they are – before they get to the meat case – allows us the best opportunity to...
Omnichannel Marketing: Crafting Consistent Experiences for Maximum Impact
Omnichannel marketing: There’s a reason why you’re hearing more and more about it – it’s a smart strategy that can lead to big payoffs. The goal of omnichannel marketing is to provide customers with a consistent and seamless experience with your brand, no matter where...
Curate Your Meat Case Using Five New Meat Consumer Segments
The last several years have changed consumers. The COVID-19 pandemic and the economic uncertainty that followed have altered consumers’ habits and behaviors in all aspects of their life, including grocery shopping. Now it’s time to get to know your meat customers...
5 Tips To Connect With Meat Consumers
The ice cream drips have dried to the picnic table, the swimming pools are calm and flat, and the campground fires where s’mores were made and stories were told have all been put out – and just like that, summer is over. A chorus of groaning kids knows exactly what...