Like our principals, many of our team members grew up on family ranches and farms or have worked in the packer/processor, retail and foodservice sectors. Their personal perspectives provide unique insights into our partners and consumers that we share through the talents of our marketing, advertising, creative and consumer research teams.
We embrace and respect team members of all religious beliefs. Everyone is welcome here.
As followers of Jesus Christ, Danette Amstein and Michael Uetz, the principals of Midan Marketing, strive to live in a manner consistent with the precepts and doctrines of their faith which are grounded in the Bible, and operate Midan Marketing in accordance with these principles.
While their personal and deeply held beliefs may be referenced from time to time, such as prayer during company gatherings, participation in any religious expression at Midan Marketing is entirely voluntary. The right to disagree with the statements reflecting their beliefs is one that is protected under law, as is exercising one’s own right to believe — and one we uphold earnestly.
No matter who you are, no matter what you believe: Our doors are always open to you.
MEET OUR TEAM
Take a closer look at our deep bench of team members with meat industry knowledge and seasoned marketing and communications experience.
WE HAVE WHAT YOU NEED
Midan Marketing services fuse deep meat industry knowledge with seasoned communications and marketing agency experience. Together we tell the story of how meat is raised, processed, promoted, sold and enjoyed from farm to fork.
Accurately identify your opportunities and map out a clearly defined path to help you achieve your brand goals.
- Brand Analysis
- Brand Framework Development
- Persona Development
Analyze operations and product positioning to develop the vision, identity, and strategic road map to deliver success for your business.
- Business Analysis
- Short-Term and Long-Term Vision Development
- Marketing Plan Development
Research + Insights
Get inside the minds and motivations of meat consumers to make more informed business decisions.
- Market Research
- Consumer Insights
Deliver the targeted solutions, persuasive words and eye-catching designs that boost your brand and your business.
- Point of Sale and Promotions
- Logos, Names and Tagline Development
- Advertising Campaigns
- Trade Show Designs
Video + Photography
Provide cost-effective, full-service visual content production to tell your stories, support your business and engage your consumers.
- Narrative, Documentary, Commercial and Social Media
- Motion Graphics, Animation and Virtual Reality
- Food Glamor Shots
- Drone Videography
Develop integrated communications programs to support your business and educate target audiences about your company’s role in the meat industry.
- Media Relations
- Crisis Communications
- Team Member Education and Communication
Get the high-profile placements to keep your brand in front of the eyes and in the minds of your target audience.
- Advertising Planning and Buying Strategies
- Programmatic Display Advertising
- SEO/SEM Strategy
Digital + Social
Use data-driven tactics and industry knowledge to position your brand on the right platforms to raise your profile and increase engagement.
- Social Media
- Website Development
- E-Commerce Digital Strategy
- Email Marketing and Automation
Data + Analytics
Monitor and break down your data, provide the insights that help you improve customer experiences, increase conversions and maximize ad spends.
- Campaign Reporting and Strategy Insights
- Website Analytics
- User Journey and Content Heat Mapping
OUR BULLPEN OF PARTNERS
When you partner with Midan, you’ll be part of a proud tradition of service that began in 2004 and represents a broad spectrum across the meat industry.
GET THE INDUSTRY TALKING
We lead the conversation to help those in the industry explore better ways to sell meat.