Midan Logo - blue

Anticipate Market Disruptions, Adjust to Evolving Consumer Mindsets

Midan’s custom and proprietary research takes you inside the minds and motivations of consumers and the meat industry, examining the behaviors, attitudes, trends and insights influencing today’s shoppers and the marketplace.

Meat Consumer Segmentation 3.0

Meat Consumer Segmentation 3.0

Meat Consumer Segmentation 3.0NEW for 2023! Updated Segmentation ResearchOur World Is Changing Rapidly — and Meat Customers Are Evolving Along With It Midan pioneered the first meat consumer segmentation study in 2016 and has continually explored and made regular...

Texas Beef Perceptions

Texas Beef Perceptions

Texas Beef Perceptions Fact SheetIt May Be Time to Rethink the Bias Against Texas Beef For many years, there has been a bias against Texas-raised beef cattle within the meat industry. New research from Texas A&M suggests that the quality of Texas beef today is...

Pork Attributes

Pork Attributes

Pork Attributes Research PackageHow Marketing Claims and Attributes Are Changing How Consumers Buy PorkConsumers are struggling to make sense of all the marketing attributes and claims they encounter on menus and at the meat case. In September 2022, Midan Marketing...

Beef Attributes

Beef Attributes

Beef Attributes Research PackageExplore the Claims and Attributes That Matter to Today’s Meat ConsumersAs brands seek to differentiate and win sales, today’s meat cases and menus are filled with marketing attributes and label claims. But which have the most impact on...

Evolving Meat Consumers

Evolving Meat Consumers

Evolving Meat Consumer InfographicHow to Promote Value to Evolving Meat Consumers Review the insights from our March 2022 Meat Consumers Tracking Survey to learn how to promote value to stressed-out, budget-conscious meat consumers and why value is the key to keeping...

Meat Consumer Segmentation 2.1

Meat Consumer Segmentation 2.1

Meat Consumer Segmentation 2.1Four Meat Consumer Segments Have Been Impacted By the PandemicUpdated research to help you better understand meat consumers At Midan, we’re keenly aware that what’s happening across town or across the globe can impact today’s meat...

Sustainably Raised Meat

Sustainably Raised Meat

Sustainably Raised MeatInsights ReportHow Much Do Meat Consumers Actually Know About Sustainably Raised Meat?Today’s meat consumers are more interested in sustainabilityIn the past year, 34% of meat eaters have become more concerned about the sustainability of meat...

Challenges for Foodservice Operators

Challenges for Foodservice Operators

Challenges for Foodservice OperatorsInsights ReportPandemic Recovery, Inflation, Labor Shortages: Issues Facing a Changing IndustryToday’s Foodservice Operators Need to Focus on Value Although 2022 restaurant sales are growing or remain the same, 80% of operators...

Beef on Dairy Crossbreed

Beef on Dairy Crossbreed

Beef on Dairy CrossbreedInsights ReportHow Does Crossbreeding Beef and Dairy Cattle Affect Beef Quality and Performance?Today, There are More Beef on Dairy Crossed Cattle in the Beef Supply Chain Over the past five years, more dairy cows crossbred with beef bulls have...

Grass-fed Beef Eater Profile

Grass-fed Beef Eater Profile

Grass-fed Beef Eater ProfileResearch DeckWhat Specialty Claims Attract the Attention of Grass-fed Beef Eaters?Grow Your Share of Grass-fed Beef Eaters Grass-fed Beef Eaters primarily consume meat and poultry and make them both the main proteins of most of their meals....

Flexitarian Profile

Flexitarian Profile

Flexitarian ProfileResearch DeckHow Do You Keep Flexitarians Coming Back to the Meat Case?Bring Flexitarians Back to Real Meat Flexitarians represent about one-fifth of meat eaters. They actively choose to replace meat and poultry with vegetable/plant-based proteins...

Gen Z Profile

Gen Z Profile

Gen Z ProfileResearch DeckHow Can You Help Gen Zs Maintain a Healthy Attitude About Meat?Show Gen Zs There’s No Replacement for Real Meat Born in 1997 or later, Gen Zs have a higher daily meat/poultry consumption than the general meat eater, although almost...

Plant-Based Meat Eater Profile

Plant-Based Meat Eater Profile

Plant-based Meat Eater ProfileResearch DeckLearn More About What Foods Plant-based Meat Eaters Actually EatKeep Real Meat on Plant-based Meat Eaters’ Tables Although meat and poultry are their primary dish for most meals, Plant-based Meat Eaters choose vegetable/plant...

Millennial Profile

Millennial Profile

Millennial ProfileResearch DeckHow Do You Convince Millennials That There’s No Substitute for Meat?Make Meat the Main Course for Millennials Born between 1981 and 1996, Millennials consume more protein than the general meat eater and claim meat and poultry as their...

Meat E-Commerce

Meat E-Commerce

[dsm_lottie lottie_url="/wp-content/uploads/2022/01/Intro-Animation-With-Text.json" lottie_loop="off" lottie_delay="5ms" lottie_speed="0.8" lottie_animation_viewport="75%" _builder_version="4.16" _module_preset="default" global_colors_info="{}"...

Multicultural Meat Consumers

Multicultural Meat Consumers

Multicultural Meat ConsumersInsights ReportKeep Pace With the Changing Shopping Behaviors of Today’s Multicultural Meat ConsumersU.S. Consumers are becoming more racially and ethnically diverse Currently, it is forecasted that the U.S. population will reach 355...

Contact Us

LET’S TALK

We invite you to discuss how our latest research, data and insights can help you connect with today’s consumers and deliver the results you need to succeed.