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Anticipate Market Disruptions, Adjust to Evolving Consumer Mindsets

Midan’s custom and proprietary research takes you inside the minds and motivations of consumers and the meat industry, examining the behaviors, attitudes, trends and insights influencing today’s shoppers and the marketplace.

Millennial Profile Report

Millennial Profile Report

Millennial Profile ReportSee Why Millennials Are a Driving Force in the Meat IndustryMillennial consumers are having an unmistakable impact on the meat industry. Born between 1981 and 1996, Millennials consume more protein than the general meat eater and claim meat...

Gen Z Profile

Gen Z Profile

Gen Z Profile ReportSee How the Rise of Gen Z Will Influence the Future of the Meat IndustryBeing future-focused is smart business: How will upcoming generations shape the world? One important cohort that the meat industry has its eye on is Generation Z. Out of...

Meat Consumer Segmentation 3.0

Meat Consumer Segmentation 3.0

Meat Consumer Segmentation 3.0NEW for 2023! Updated Segmentation ResearchOur World Is Changing Rapidly — and Meat Customers Are Evolving Along With It Midan pioneered the first meat consumer segmentation study in 2016 and has continually explored and made regular...

Evolving Meat Consumers

Evolving Meat Consumers

Evolving Meat Consumer InfographicHow to Promote Value to Evolving Meat Consumers Review the insights from our March 2022 Meat Consumers Tracking Survey to learn how to promote value to stressed-out, budget-conscious meat consumers and why value is the key to keeping...

Texas Beef Perceptions

Texas Beef Perceptions

Texas Beef Perceptions Fact SheetIt May Be Time to Rethink the Bias Against Texas Beef For many years, there has been a bias against Texas-raised beef cattle within the meat industry. New research from Texas A&M suggests that the quality of Texas beef today is...

Grass-fed Beef Eater Profile

Grass-fed Beef Eater Profile

Grass-fed Beef Eater ProfileResearch DeckWhat Specialty Claims Attract the Attention of Grass-fed Beef Eaters?Grow Your Share of Grass-fed Beef Eaters Grass-fed Beef Eaters primarily consume meat and poultry and make them both the main proteins of most of their meals....

Pork Attributes

Pork Attributes

Pork Attributes Research PackageHow Marketing Claims and Attributes Are Changing How Consumers Buy PorkConsumers are struggling to make sense of all the marketing attributes and claims they encounter on menus and at the meat case. In September 2022, Midan Marketing...

Beef on Dairy Crossbreed

Beef on Dairy Crossbreed

Beef on Dairy CrossbreedInsights ReportHow Does Crossbreeding Beef and Dairy Cattle Affect Beef Quality and Performance?Today, There are More Beef on Dairy Crossed Cattle in the Beef Supply Chain Over the past five years, more dairy cows crossbred with beef bulls have...

Beef Attributes

Beef Attributes

Beef Attributes Research PackageExplore the Claims and Attributes That Matter to Today’s Meat ConsumersAs brands seek to differentiate and win sales, today’s meat cases and menus are filled with marketing attributes and label claims. But which have the most impact on...

Flexitarian Profile

Flexitarian Profile

Flexitarian ProfileResearch DeckHow Do You Keep Flexitarians Coming Back to the Meat Case?Bring Flexitarians Back to Real Meat Flexitarians represent about one-fifth of meat eaters. They actively choose to replace meat and poultry with vegetable/plant-based proteins...

Sustainably Raised Meat

Sustainably Raised Meat

Sustainably Raised MeatInsights ReportHow Much Do Meat Consumers Actually Know About Sustainably Raised Meat?Today’s meat consumers are more interested in sustainabilityIn the past year, 34% of meat eaters have become more concerned about the sustainability of meat...

Challenges for Foodservice Operators

Challenges for Foodservice Operators

Challenges for Foodservice OperatorsInsights ReportPandemic Recovery, Inflation, Labor Shortages: Issues Facing a Changing IndustryToday’s Foodservice Operators Need to Focus on Value Although 2022 restaurant sales are growing or remain the same, 80% of operators...

Multicultural Meat Consumers

Multicultural Meat Consumers

Multicultural Meat ConsumersInsights ReportKeep Pace With the Changing Shopping Behaviors of Today’s Multicultural Meat ConsumersU.S. Consumers are becoming more racially and ethnically diverse Currently, it is forecasted that the U.S. population will reach 355...

Meat E-Commerce

Meat E-Commerce

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