Sustainably Raised Meat
Insights Report
How Much Do Meat Consumers Actually Know About Sustainably Raised Meat?

Today’s meat consumers are more interested in sustainability
In the past year, 34% of meat eaters have become more concerned about the sustainability of meat products they purchase. This growing interest makes it imperative for meat companies and producers to discuss this complex topic in ways that give today’s consumers clarity and confidence.
Discover how well meat consumers understand sustainably raised meat
86% are “somewhat” or “very” familiar with sustainability
68% think about it when purchasing non-grocery items
21% think about it a great deal
Yet only 68% are familiar with “sustainably raised” meat or poultry — almost 20 points less than their general familiarity with sustainability.
Learn how to educate and engage with today’s meat shoppers
Midan’s new Sustainably Raised Meat Insights Report will give you the knowledge to develop insightful messaging that persuades today’s consumers to buy — and pay more for — products that address their concerns about sustainably raised meat.
Get the package: insights plus full research deck
Our 13-page Insights Report features the “why” behind the stats along with high-level learnings that can help you develop sustainability efforts that are meaningful to today’s meat eaters. This research package also includes the complete 36-slide research deck with survey questions and responses.


Meat Consumer Segmentation 2.1
Meat Consumer Segmentation 2.1Four Meat Consumer Segments Have Been Impacted By the PandemicUpdated research to help you better understand meat consumers At Midan, we’re keenly aware that what’s happening across town or across the globe can impact today’s meat...



Multicultural Meat Consumers
Multicultural Meat ConsumersInsights ReportKeep Pace With the Changing Shopping Behaviors of Today’s Multicultural Meat ConsumersU.S. Consumers are becoming more racially and ethnically diverseCurrently, it is forecasted that the U.S. population will reach 355 million...



Meat E-Commerce
[dsm_lottie lottie_url="/wp-content/uploads/2022/01/Intro-Animation-With-Text.json" lottie_loop="off" lottie_delay="5ms" lottie_speed="0.8" lottie_animation_viewport="75%" _builder_version="4.14.7" _module_preset="default" global_colors_info="{}"...


Sustainably Raised Meat
Sustainably Raised MeatInsights ReportHow Much Do Meat Consumers Actually Know About Sustainably Raised Meat?Today’s meat consumers are more interested in sustainabilityIn the past year, 34% of meat eaters have become more concerned about the sustainability of meat...



Meat Consumer Segmentation 2.1
Meat Consumer Segmentation 2.1Four Meat Consumer Segments Have Been Impacted By the PandemicUpdated research to help you better understand meat consumers At Midan, we’re keenly aware that what’s happening across town or across the globe can impact today’s meat...



Multicultural Meat Consumers
Multicultural Meat ConsumersInsights ReportKeep Pace With the Changing Shopping Behaviors of Today’s Multicultural Meat ConsumersU.S. Consumers are becoming more racially and ethnically diverseCurrently, it is forecasted that the U.S. population will reach 355 million...



Meat E-Commerce
[dsm_lottie lottie_url="/wp-content/uploads/2022/01/Intro-Animation-With-Text.json" lottie_loop="off" lottie_delay="5ms" lottie_speed="0.8" lottie_animation_viewport="75%" _builder_version="4.14.7" _module_preset="default" global_colors_info="{}"...
CONTACT US
LET'S TALK
We’d love to learn more about the challenges you’re facing in the meat industry.