Midan Logo - blue
Sustainably Raised Meat
Insights Report

How Much Do Meat Consumers Actually Know About Sustainably Raised Meat?

Woman grocery Shopping

Today’s meat consumers are more interested in sustainability

In the past year, 34% of meat eaters have become more concerned about the sustainability of meat products they purchase. This growing interest makes it imperative for meat companies and producers to discuss this complex topic in ways that give today’s consumers clarity and confidence.

Discover how well meat consumers understand sustainably raised meat

86% are “somewhat” or “very” familiar with sustainability
68% think about it when purchasing non-grocery items
21% think about it a great deal

Yet only 68% are familiar with “sustainably raised” meat or poultry — almost 20 points less than their general familiarity with sustainability.

Learn how to educate and engage with today’s meat shoppers

Midan’s new Sustainably Raised Meat Insights Report will give you the knowledge to develop insightful messaging that persuades today’s consumers to buy — and pay more for — products that address their concerns about sustainably raised meat.

Get the package: insights plus full research deck

Our 13-page Insights Report features the “why” behind the stats along with high-level learnings that can help you develop sustainability efforts that are meaningful to today’s meat eaters. This research package also includes the complete 36-slide research deck with survey questions and responses.

group of friends taking a selfie
More Reports
Beef Attributes

Beef Attributes

Beef Attributes Research PackageExplore the Claims and Attributes That Matter to Today’s Meat ConsumersAs brands seek to differentiate and win sales, today’s meat cases and menus are filled with marketing attributes and label claims. But which have the most impact on...

Evolving Meat Consumers

Evolving Meat Consumers

Evolving Meat Consumer InfographicHow to Promote Value to Evolving Meat Consumers Review the insights from our March 2022 Meat Consumers Tracking Survey to learn how to promote value to stressed-out, budget-conscious meat consumers and why value is the key to keeping...

Meat Consumer Segmentation 2.1

Meat Consumer Segmentation 2.1

Meat Consumer Segmentation 2.1Four Meat Consumer Segments Have Been Impacted By the PandemicUpdated research to help you better understand meat consumers At Midan, we’re keenly aware that what’s happening across town or across the globe can impact today’s meat...

Challenges for Foodservice Operators

Challenges for Foodservice Operators

Challenges for Foodservice Operators Insights Report Pandemic Recovery, Inflation, Labor Shortages: Issues Facing a Changing IndustryToday’s Foodservice Operators Need to Focus on Value Although 2022 restaurant sales are growing or remain the same, 80% of operators...

Beef on Dairy Crossbreed

Beef on Dairy Crossbreed

Beef on Dairy Crossbreed Insights Report How Does Crossbreeding Beef and Dairy Cattle Affect Beef Quality and Performance?Today, There are More Beef on Dairy Crossed Cattle in the Beef Supply Chain Over the past five years, more dairy cows crossbred with beef bulls...

Grass-fed Beef Eater Profile

Grass-fed Beef Eater Profile

Grass-fed Beef Eater Profile Research DeckWhat Specialty Claims Attract the Attention of Grass-fed Beef Eaters?Grow Your Share of Grass-fed Beef Eaters Grass-fed Beef Eaters primarily consume meat and poultry and make them both the main proteins of most of their...

Flexitarian Profile

Flexitarian Profile

Flexitarian Profile Research DeckHow Do You Keep Flexitarians Coming Back to the Meat Case?Bring Flexitarians Back to Real Meat Flexitarians represent about one-fifth of meat eaters. They actively choose to replace meat and poultry with vegetable/plant-based proteins...

Gen Z Profile

Gen Z Profile

Gen Z Profile Research DeckHow Can You Help Gen Zs Maintain a Healthy Attitude About Meat?Show Gen Zs There’s No Replacement for Real Meat Born in 1997 or later, Gen Zs have a higher daily meat/poultry consumption than the general meat eater, although almost...

Plant-Based Meat Eater Profile

Plant-Based Meat Eater Profile

Plant-based Meat Eater Profile Research DeckLearn More About What Foods Plant-based Meat Eaters Actually EatKeep Real Meat on Plant-based Meat Eaters’ Tables Although meat and poultry are their primary dish for most meals, Plant-based Meat Eaters choose...

Beef Attributes

Beef Attributes

Beef Attributes Research PackageExplore the Claims and Attributes That Matter to Today’s Meat ConsumersAs brands seek to differentiate and win sales, today’s meat cases and menus are filled with marketing attributes and label claims. But which have the most impact on...

Evolving Meat Consumers

Evolving Meat Consumers

Evolving Meat Consumer InfographicHow to Promote Value to Evolving Meat Consumers Review the insights from our March 2022 Meat Consumers Tracking Survey to learn how to promote value to stressed-out, budget-conscious meat consumers and why value is the key to keeping...

Meat Consumer Segmentation 2.1

Meat Consumer Segmentation 2.1

Meat Consumer Segmentation 2.1Four Meat Consumer Segments Have Been Impacted By the PandemicUpdated research to help you better understand meat consumers At Midan, we’re keenly aware that what’s happening across town or across the globe can impact today’s meat...

Challenges for Foodservice Operators

Challenges for Foodservice Operators

Challenges for Foodservice Operators Insights Report Pandemic Recovery, Inflation, Labor Shortages: Issues Facing a Changing IndustryToday’s Foodservice Operators Need to Focus on Value Although 2022 restaurant sales are growing or remain the same, 80% of operators...

Beef on Dairy Crossbreed

Beef on Dairy Crossbreed

Beef on Dairy Crossbreed Insights Report How Does Crossbreeding Beef and Dairy Cattle Affect Beef Quality and Performance?Today, There are More Beef on Dairy Crossed Cattle in the Beef Supply Chain Over the past five years, more dairy cows crossbred with beef bulls...

Grass-fed Beef Eater Profile

Grass-fed Beef Eater Profile

Grass-fed Beef Eater Profile Research DeckWhat Specialty Claims Attract the Attention of Grass-fed Beef Eaters?Grow Your Share of Grass-fed Beef Eaters Grass-fed Beef Eaters primarily consume meat and poultry and make them both the main proteins of most of their...

Flexitarian Profile

Flexitarian Profile

Flexitarian Profile Research DeckHow Do You Keep Flexitarians Coming Back to the Meat Case?Bring Flexitarians Back to Real Meat Flexitarians represent about one-fifth of meat eaters. They actively choose to replace meat and poultry with vegetable/plant-based proteins...

Gen Z Profile

Gen Z Profile

Gen Z Profile Research DeckHow Can You Help Gen Zs Maintain a Healthy Attitude About Meat?Show Gen Zs There’s No Replacement for Real Meat Born in 1997 or later, Gen Zs have a higher daily meat/poultry consumption than the general meat eater, although almost...

Plant-Based Meat Eater Profile

Plant-Based Meat Eater Profile

Plant-based Meat Eater Profile Research DeckLearn More About What Foods Plant-based Meat Eaters Actually EatKeep Real Meat on Plant-based Meat Eaters’ Tables Although meat and poultry are their primary dish for most meals, Plant-based Meat Eaters choose...

CONTACT US

LET'S TALK

We’d love to learn more about the challenges you’re facing in the meat industry.