Midan Logo - blue
Sustainably Raised Meat
Insights Report

How Much Do Meat Consumers Actually Know About Sustainably Raised Meat?

Woman grocery Shopping

Today’s meat consumers are more interested in sustainability

In the past year, 34% of meat eaters have become more concerned about the sustainability of meat products they purchase. This growing interest makes it imperative for meat companies and producers to discuss this complex topic in ways that give today’s consumers clarity and confidence.

Discover how well meat consumers understand sustainably raised meat

86% are “somewhat” or “very” familiar with sustainability
68% think about it when purchasing non-grocery items
21% think about it a great deal

Yet only 68% are familiar with “sustainably raised” meat or poultry — almost 20 points less than their general familiarity with sustainability.

Learn how to educate and engage with today’s meat shoppers

Midan’s new Sustainably Raised Meat Insights Report will give you the knowledge to develop insightful messaging that persuades today’s consumers to buy — and pay more for — products that address their concerns about sustainably raised meat.

Get the package: insights plus full research deck

Our 13-page Insights Report features the “why” behind the stats along with high-level learnings that can help you develop sustainability efforts that are meaningful to today’s meat eaters. This research package also includes the complete 36-slide research deck with survey questions and responses.

group of friends taking a selfie

More Reports

Meat Consumer Segmentation 3.0

Meat Consumer Segmentation 3.0

Meat Consumer Segmentation 3.0NEW for 2023! Updated Segmentation ResearchOur World Is Changing Rapidly — and Meat Customers Are Evolving Along With It Midan pioneered the first meat consumer segmentation study in 2016 and has continually explored and made regular...

Texas Beef Perceptions

Texas Beef Perceptions

Texas Beef Perceptions Fact SheetIt May Be Time to Rethink the Bias Against Texas Beef For many years, there has been a bias against Texas-raised beef cattle within the meat industry. New research from Texas A&M suggests that the quality of Texas beef today is...

Pork Attributes

Pork Attributes

Pork Attributes Research PackageHow Marketing Claims and Attributes Are Changing How Consumers Buy PorkConsumers are struggling to make sense of all the marketing attributes and claims they encounter on menus and at the meat case. In September 2022, Midan Marketing...

Beef Attributes

Beef Attributes

Beef Attributes Research PackageExplore the Claims and Attributes That Matter to Today’s Meat ConsumersAs brands seek to differentiate and win sales, today’s meat cases and menus are filled with marketing attributes and label claims. But which have the most impact on...

Evolving Meat Consumers

Evolving Meat Consumers

Evolving Meat Consumer InfographicHow to Promote Value to Evolving Meat Consumers Review the insights from our March 2022 Meat Consumers Tracking Survey to learn how to promote value to stressed-out, budget-conscious meat consumers and why value is the key to keeping...

Challenges for Foodservice Operators

Challenges for Foodservice Operators

Challenges for Foodservice OperatorsInsights ReportPandemic Recovery, Inflation, Labor Shortages: Issues Facing a Changing IndustryToday’s Foodservice Operators Need to Focus on Value Although 2022 restaurant sales are growing or remain the same, 80% of operators...

Meat Consumer Segmentation 3.0

Meat Consumer Segmentation 3.0

Meat Consumer Segmentation 3.0NEW for 2023! Updated Segmentation ResearchOur World Is Changing Rapidly — and Meat Customers Are Evolving Along With It Midan pioneered the first meat consumer segmentation study in 2016 and has continually explored and made regular...

Texas Beef Perceptions

Texas Beef Perceptions

Texas Beef Perceptions Fact SheetIt May Be Time to Rethink the Bias Against Texas Beef For many years, there has been a bias against Texas-raised beef cattle within the meat industry. New research from Texas A&M suggests that the quality of Texas beef today is...

Pork Attributes

Pork Attributes

Pork Attributes Research PackageHow Marketing Claims and Attributes Are Changing How Consumers Buy PorkConsumers are struggling to make sense of all the marketing attributes and claims they encounter on menus and at the meat case. In September 2022, Midan Marketing...