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Millennial Profile Report

See Why Millennials Are a Driving Force in the Meat Industry

A happy group of ethnically diverse, technologically savvy, protein purchasing, millennials
A smiling millennial in his kitchen, looking over his grocery purchases and checking them off the list on his tablet.
Millennial consumers are having an unmistakable impact on the meat industry. Born between 1981 and 1996, Millennials consume more protein than the general meat eater and claim meat and poultry as their primary main dish proteins. To help you better understand this powerful group of meat consumers, Midan surveyed Millennials as part of our Meat Consumer Segmentation 3.0 research.

What You Need to Know to Sell to Millennials

This research will help you target Millennials by understanding what they buy and why. Compared to other generations, Millennials are:

  • Increasing their intake of vegetable/plant protein more than other generations.
  • More aware of and more frequently purchase sustainability, climate-related and regenerative agriculture claims.
  • More highly involved with technology for grocery shopping and purchasing meat and poultry online.
  • Highly focused on social media, online connectedness and social causes.

Use This Research to Attract Millennials to Your Meat Case or Menu

Packer/processors and retailers can draw upon these findings to help them develop:

  • Intentional online and social media messaging
  • Persuasive influencer and social media partnerships
  • Effective app- and technology-based shopper and experiential marketing
  • Targeted consumer segment marketing

Purchase Our Research Report

The Millennial Profile Report consists of a 45-slide research deck that highlights how this influential cohort of meat shoppers thinks about, purchases and prepares meat. Learn more about the specific topics covered in the report by viewing the Table of Contents.

A young millennial woman enjoying a steak in a restaurant, with her friends.
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