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Gen Z Profile Report

See How the Rise of Gen Z Will Influence the Future of the Meat Industry

Generation Z looking at their phones to purchase products
A GenZ shopper looks at her phone in the grocery aisle

Being future-focused is smart business: How will upcoming generations shape the world? One important cohort that the meat industry has its eye on is Generation Z. Out of today’s sixty-five million Gen Z Americans — those born between 1997 and 2011 — about half have hit adulthood and are now making their own meat purchasing decisions. It will be another seven years before all of Gen Z are adults. To help you better understand these up-and-coming meat consumers, Midan surveyed Gen Zs as part of our Meat Consumer Segmentation 3.0 research.

 

Which Claims and Attributes Are Important to Gen Z?

  • 37% look to influencers for inspiration to try new products
  • 65% agree a brand’s social media presence influences their fresh meat and poultry purchase decisions
  • 75% think about sustainability at least some when purchasing fresh meat
  • 50% would pay for meat that supports a cause they are in favor of

Use This Research to Attract Gen Z to Your Meat Case or Menu

Packer/processors and retailers can draw upon these findings to help them develop:

  • Intentional online and social media messaging
  • Persuasive influencer and social media partnerships
  • Effective app- and technology-based shopper and experiential marketing
  • Targeted consumer segment marketing

Purchase Our Research Report

The Gen Z Profile Report consists of a 45-slide research deck that highlights how the youngest cohort of meat shoppers thinks about, purchases and prepares meat. Learn more about the specific topics covered in the report by viewing the Table of Contents.

 

Gen Z friends at a table enjoying ribs

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