Meat Consumer
Segmentation 3.0
is Coming Soon!
Midan is working on the next phase of our groundbreaking meat consumer segmentation research. Initially released in 2019 and revisited in 2020 during the pandemic, this important research surveys meat consumers and groups them according to their attitudes and behaviors. Segmentation 3.0 – conducted amid post-pandemic inflation, increasing diversity in the U.S. and more choice in the meat case – will provide a current snapshot of the various segments of today’s meat eaters
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