COVID-19 Meat Industry Insights
Infographics
Track the Pandemic’s Lasting Impact on Meat Consumers and the Meat Industry
How Has COVID Transformed the Meat Industry?
When COVID-19 stormed across the the meat industry and the world, Midan mobilized our research team to conduct a series of surveys to analyze the pandemic’s impact and provide critical insights to help guide our clients and our industry. These studies cover a comprehensive range of pandemic-era topics, such as the rise of e-commerce and greater experimentation in home kitchens, and detail how meat consumers and the industry have responded at the retail meat case and in foodservice.
Learn How to Navigate the Pandemic’s Ongoing Effects
We’ve compiled all our COVID studies and data in one convenient page. Using these insights will help you gain a deeper understanding of the changing attitudes and shopping behaviors of today’s meat consumers and learn how to transform COVID’s ongoing challenges into new business opportunities.
Explore Our Insights
Download these infographics to better understand how COVID has reshaped the meat industry:
- The Pandemic’s Lasting Imprint on Meat Consumers
- COVID-19 Continues to Impact Foodservice
- The Evolution of Online Meat Shopping During the COVID-19 Pandemic
- Measuring the Impact of COVID-19 on Foodservice
- Growing Pandemic Concerns Signal Meat Opportunities for Retailers
- Lingering Pandemic Impacts Meat Purchasing
- The Impact of COVID-19 on Online Meat Shopping
- COVID-19 Shifts Meat & Chicken Purchasing and Prep
- Millennials Driving Pandemic Meat Purchasing
Texas Beef Perceptions
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Pork Attributes
Pork Attributes Research PackageHow Marketing Claims and Attributes Are Changing How Consumers Buy PorkConsumers are struggling to make sense of all the marketing attributes and claims they encounter on menus and at the meat case. In September 2022, Midan Marketing...
Beef Attributes
Beef Attributes Research PackageExplore the Claims and Attributes That Matter to Today’s Meat ConsumersAs brands seek to differentiate and win sales, today’s meat cases and menus are filled with marketing attributes and label claims. But which have the most impact on...
Evolving Meat Consumers
Evolving Meat Consumer InfographicHow to Promote Value to Evolving Meat Consumers Review the insights from our March 2022 Meat Consumers Tracking Survey to learn how to promote value to stressed-out, budget-conscious meat consumers and why value is the key to keeping...
Meat Consumer Segmentation 2.1
Meat Consumer Segmentation 2.1Four Meat Consumer Segments Have Been Impacted By the PandemicUpdated research to help you better understand meat consumers At Midan, we’re keenly aware that what’s happening across town or across the globe can impact today’s meat...
Sustainably Raised Meat
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Texas Beef Perceptions
Texas Beef Perceptions Fact SheetIt May Be Time to Rethink the Bias Against Texas Beef For many years, there has been a bias against Texas-raised beef cattle within the meat industry. New research from Texas A&M suggests that the quality of Texas beef today is...
Pork Attributes
Pork Attributes Research PackageHow Marketing Claims and Attributes Are Changing How Consumers Buy PorkConsumers are struggling to make sense of all the marketing attributes and claims they encounter on menus and at the meat case. In September 2022, Midan Marketing...
Beef Attributes
Beef Attributes Research PackageExplore the Claims and Attributes That Matter to Today’s Meat ConsumersAs brands seek to differentiate and win sales, today’s meat cases and menus are filled with marketing attributes and label claims. But which have the most impact on...
Evolving Meat Consumers
Evolving Meat Consumer InfographicHow to Promote Value to Evolving Meat Consumers Review the insights from our March 2022 Meat Consumers Tracking Survey to learn how to promote value to stressed-out, budget-conscious meat consumers and why value is the key to keeping...
Meat Consumer Segmentation 2.1
Meat Consumer Segmentation 2.1Four Meat Consumer Segments Have Been Impacted By the PandemicUpdated research to help you better understand meat consumers At Midan, we’re keenly aware that what’s happening across town or across the globe can impact today’s meat...
Sustainably Raised Meat
Sustainably Raised MeatInsights ReportHow Much Do Meat Consumers Actually Know About Sustainably Raised Meat?Today’s meat consumers are more interested in sustainabilityIn the past year, 34% of meat eaters have become more concerned about the sustainability of meat...