Midan Logo - blue
COVID-19 Meat Industry Insights
Infographics

Track the Pandemic’s Lasting Impact on Meat Consumers and the Meat Industry

Couple grocery shopping
Asian couple smelling food

How Has COVID Transformed the Meat Industry?

When COVID-19 stormed across the the meat industry and the world, Midan mobilized our research team to conduct a series of surveys to analyze the pandemic’s impact and provide critical insights to help guide our clients and our industry. These studies cover a comprehensive range of pandemic-era topics, such as the rise of e-commerce and greater experimentation in home kitchens, and detail how meat consumers and the industry have responded at the retail meat case and in foodservice.

Learn How to Navigate the Pandemic’s Ongoing Effects

We’ve compiled all our COVID studies and data in one convenient page. Using these insights will help you gain a deeper understanding of the changing attitudes and shopping behaviors of today’s meat consumers and learn how to transform COVID’s ongoing challenges into new business opportunities.

More Reports

Millennial Profile Report

Millennial Profile Report

Millennial Profile Report See Why Millennials Are a Driving Force in the Meat Industry Millennial consumers are having an unmistakable impact on the meat industry. Born between 1981 and 1996, Millennials consume more protein than the general meat eater and claim meat...

Meat Consumer Segmentation 3.0

Meat Consumer Segmentation 3.0

Meat Consumer Segmentation 3.0NEW for 2023! Updated Segmentation ResearchOur World Is Changing Rapidly — and Meat Customers Are Evolving Along With It Midan pioneered the first meat consumer segmentation study in 2016 and has continually explored and made regular...

Texas Beef Perceptions

Texas Beef Perceptions

Texas Beef Perceptions Fact SheetIt May Be Time to Rethink the Bias Against Texas Beef For many years, there has been a bias against Texas-raised beef cattle within the meat industry. New research from Texas A&M suggests that the quality of Texas beef today is...

Pork Attributes

Pork Attributes

Pork Attributes Research PackageHow Marketing Claims and Attributes Are Changing How Consumers Buy PorkConsumers are struggling to make sense of all the marketing attributes and claims they encounter on menus and at the meat case. In September 2022, Midan Marketing...

Gen Z Profile

Gen Z Profile

Gen Z Profile ReportSee How the Rise of Gen Z Will Influence the Future of the Meat IndustryBeing future-focused is smart business: How will upcoming generations shape the world? One important cohort that the meat industry has its eye on is Generation Z. Out of...

Beef Attributes

Beef Attributes

Beef Attributes Research PackageExplore the Claims and Attributes That Matter to Today’s Meat ConsumersAs brands seek to differentiate and win sales, today’s meat cases and menus are filled with marketing attributes and label claims. But which have the most impact on...

Millennial Profile Report

Millennial Profile Report

Millennial Profile Report See Why Millennials Are a Driving Force in the Meat Industry Millennial consumers are having an unmistakable impact on the meat industry. Born between 1981 and 1996, Millennials consume more protein than the general meat eater and claim meat...

Meat Consumer Segmentation 3.0

Meat Consumer Segmentation 3.0

Meat Consumer Segmentation 3.0NEW for 2023! Updated Segmentation ResearchOur World Is Changing Rapidly — and Meat Customers Are Evolving Along With It Midan pioneered the first meat consumer segmentation study in 2016 and has continually explored and made regular...

Texas Beef Perceptions

Texas Beef Perceptions

Texas Beef Perceptions Fact SheetIt May Be Time to Rethink the Bias Against Texas Beef For many years, there has been a bias against Texas-raised beef cattle within the meat industry. New research from Texas A&M suggests that the quality of Texas beef today is...