The pandemic has made an indelible imprint on American behavior: We don’t socialize the same way, we don’t work the same way, we don’t shop the same way. And we definitely haven’t been consuming meat like we did before COVID-19. As Anne-Marie Roerink has been reporting regularly in Meatingplace, meat sales have escalated. I am often asked if these pandemic trends are permanent or if consumers will revert to their old habits once we get the “all clear” sign. To answer this, it helps to understand where shifts might have taken place among meat eating groups during the pandemic.
10.29.2020
Meat Consumer Shifts Creating Prime Opportunities
Danette Amstein•
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About the Author
Danette’s “farm-to-boardroom” perspective isn’t a tagline, it is the foundation of her career. Raised as the sixth-generation on her family’s farm, she remains actively involved in the Kansas cattle and row crop operations. Danette brings a deep, firsthand understanding of the agricultural supply chain to her role. As a Co-Founder, and now President of Midan Marketing, she has spent more than two decades successfully bridging the gap between producer legacy and modern consumer expectations.
If you need to know what the modern meat consumer is thinking, or how the Kansas wheat harvest is looking, ask Danette. A master of strategic communications, she guides both industry giants and emerging brands through complex brand evolutions, major retail launches, and shifting consumer demands.
A frequent speaker, blogger, and respected voice in the meat industry, Danette is fiercely dedicated to building a more resilient global food system. She actively serves on the Annual Meat Conference Planning Committee and contributes her expertise to the Meat Institute and the U.S. Roundtable for Sustainable Beef. Danette brings that same relentless energy to her life outside the agency. If she isn’t taking her turn on the combine during wheat harvest, she is likely cheering on Kansas State football or tracking down the world’s best chocolate. Ultimately, family is what fuels her, whether she is at home with her husband, Todd, or visiting their grown children.
