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Branding Articles

Keep Marketing During Tough Times

Don’t Disappear Now: Why Meat Brands Must Keep Marketing Through the Chaos If you’re a CEO, CMO or VP of Marketing in the meat industry, you’re probably feeling the heat right now. Supply issues, market volatility, economic whispers of a slowdown, tariffs, fluctuating...

Community Management and Social Listening

Community Management and Social Listening: Protecting Your Brand Identity and Reputation Every day it seems something is changing within the digital landscape. The recent announcement by Mark Zuckerberg to cease fact-checking on Facebook and Instagram has raised...

You Are Not Your Target Audience

If you are a packer/processor, when is the last time you did a store check through the eyes of the consumer? I am talking about standing in front of a retail meat case and really looking at your branded items — not from your perspective of everything that goes into...

Margins, Market Share and the Value of Branding

As the U.S. beef cattle herd continues to rebuild, consumers will continue to see high prices and packers will continue to battle low margins. Weather conditions and low cattle supplies are pushing live cattle prices higher, putting the squeeze on an industry that...
You Are Not Your Target Audience

You Are Not Your Target Audience

If you are a packer/processor, when is the last time you did a store check through the eyes of the consumer? I am...