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Technology Articles

Why Your Corporate Website is the Ultimate Virtual Showroom

As a web developer, I'm often asked why companies even need a website. When I hear, “Why should I invest marketing dollars into developing and maintaining a website when so many other methods are available?” Ouch! That gets me right in the heart.  It's true; consumers...

Tech-Savvy Carnivores: How Technology is Shaping Meat Consumers’ Habits

From the morning alarm chime on a cell phone to a reminder in the evening that it is time to wind down for bed, technology is engrained in our days from start to finish. Consumers are using cell phones, tablets and laptops to track their movements, streamline their...

The AI Efficiency Trap: Why “Faster” Doesn’t Mean “Cheaper”

I spend a lot of time in two worlds: the high-tech world of modern agency work and the high-stakes world of meat processing. Lately, those worlds have collided in a single, recurring question: “Now that you are using AI, will our costs go down?” It’s a fair question....

Top 3 Takeaways From IPPE 2024

Steve Hixon and Maggie O'Quinn at IPPE 2024 This year’s International Production and Processing Expo (IPPE) delivered an experience focused on global technology, innovation, and environmentally friendly products and solutions. Along with the exhibition, educational...
Top 3 Takeaways From IPPE 2024

Top 3 Takeaways From IPPE 2024

Steve Hixon and Maggie O'Quinn at IPPE 2024 This year’s International Production and Processing Expo (IPPE) delivered...