December 6, 2019
Beam me up, Siri: What voice-assisted search means for the meat business
A weeklong business trip in November uncovered a shocking revelation: Siri has become my new BFF. I asked her for the weather each morning, the location of the closest gas station and directions to a restaurant. I had her text my husband while I was getting ready for a meeting and call my son while I was driving.
Voice assistance used to be something we saw only on episodes of Star Trek. If you are a Trekkie, you know all interactions started with one word: “Computer.” Well, “Computer” has been replaced by Siri, Alexa, Cortana and Google. Since 2011, when Siri first entered our world, over one billion devices are now enabled with voice assistance.
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