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One game-changing thing consumers are doing processors must address

Danette Amstein

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Recently I was asked a question that has kept my wheels turning:  What is the one thing processors must address to keep consumers coming back, purchasing more and more meat?

Wow – I’m limited to one thing?  I had to ponder this for a while. Interestingly, it turns out my answer is about one thing!

Twenty-three percent of shoppers buy meat and poultry one meal at a time, according to the Power of Meat 2019 report.

Continue reading the rest of Danette’s blog here…


About the Author

Danette is a Managing Principal based in our Mooresville office. Together with Michael Uetz, she develops and carries out the strategic direction and vision for Midan. In addition, she works closely with our meat industry clients to outline effective strategies based on their business goals, and then oversees the execution of tactics to ensure those goals are not just met, but surpassed. Danette’s lifelong love for the meat industry started on her family’s farm in Kansas, deepened during her involvement with the National Cattlemen’s Beef Association and state beef organizations and continues today with her passionate work for our clients. A well-respected thought leader in the meat industry, she speaks at conferences, writes social content postings, and blogs for Meatingplace. Married to Todd, she is a proud parent of a son and daughter, is a diehard Kansas State Wildcats fan, loves chocolate and still drives a combine when she goes home to Kansas for the annual wheat harvest.
Danette Amstein