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Giving the Industry Guidance.

No one can tell the meat industry’s story better than someone who has actually lived it. Midan Marketing leads the conversation by bringing together unparalleled experience and deep understanding of what motivates today’s meat consumers.


Chaos Follows Crisis: What We Can Expect

Chaos Follows Crisis: What We Can Expect

The European Black Death (1347-1351), the Spanish Flu (1918 – 1919) and the Stock Market Crash (1929)1. What do these three historical events have in common?  They ignited crisis, they abruptly changed daily routines, they created a “new normal.” Unfortunately,...

Cell-Based Meats: Coexist, But Don’t Roll Over

Picture this:  An omnivore (who leans toward carnivore), a vegetarian and a vegan converge at 6:00 p.m. They stare in silence while taking turns scrolling through the Uber Eats app. Frustration builds… this group has elevated the term “dining nightmare.” The conflict...