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Giving the Industry Guidance.

No one can tell the meat industry’s story better than someone who has actually lived it. Midan Marketing leads the conversation by bringing together unparalleled experience and deep understanding of what motivates today’s meat consumers.

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Top 3 Takeaways From IPPE 2024

Top 3 Takeaways From IPPE 2024

Steve Hixon and Maggie O'Quinn at IPPE 2024 This year’s International Production and Processing Expo (IPPE) delivered an experience focused on global technology, innovation, and environmentally friendly products and solutions. Along with the exhibition, educational...

What Drives Human Decision Making?

What Drives Human Decision Making?

How the Meat Industry Can Leverage Human Behavior Through Technology As a three-time graduate of Texas A&M University, I have had the privilege to work with world-renowned specialists and laboratories in the fields of Meat Science, Consumer Sensory Science and...