Giving the Industry Guidance.
No one can tell the meat industry’s story better than someone who has actually lived it. Midan Marketing leads the conversation by bringing together unparalleled experience and deep understanding of what motivates today’s meat consumers.
Blog
Top Takeaways from The Power of Meat 2022
Now in its 17th year, the annual Power of Meat* study tracks how today’s shoppers purchase meat and has become a valuable industry benchmark. Anne-Marie Roerink shared the highly anticipated Power of Meat 2022 findings in an FMI-hosted webinar on March 8, covering...
Top 3 Takeaways From NGA Meat Trends Presentation
Midan Marketing Principal Michael Uetz spoke during The NGA Show 2022 about current consumer trends at the meat case. In case you missed it, here are the top three takeaways from the presentation: 1. Supply Chain Woes Have Reached Consumers We have all dealt with...
A Look Ahead at 2022’s Top Meat Trends
As we slip into a new year, the Midan Marketing team has been looking at which trends from 2021 we believe will stick around as well as those new trends we can expect to see in 2022. Our blog detailing 2022 trends for the meat industry is available on our website, but...
2022 Top Trends to Watch
After closely studying meat consumers all year, Midan now turns an eye toward what’s next for our ever-evolving industry. We’ve explored how perceptions about issues like health and sustainability will not only impact what shoppers purchase at the meat case but also...
Future of Foodservice: 3D Printed Food
For a few years, I’ve had a zany theory about the future of food – particularly foodservice. Sharing it typically yields either a look of confusion or curiosity. My background is in food science and my job at Midan Marketing is all about consumer and industry insights...
Meat Tech 101: Advancements Changing the Definition of ‘Meat’
A short time ago in a land not so far away, when you went to the grocery store to buy meat, you could reasonably assume everything in the meat case was made from responsibly harvested livestock and that the ingredients list would include, well, meat. USDA grades and...
See Why More Meat Consumers Are Hopping On Board the Charcuterie Trend
From 15th century French origins to social media phenomenon – charcuterie has made an impressive and visually pleasing comeback. Charcuterie boards traditionally feature a curated selection of cured meats and cheeses alongside noshes like crackers, berries, nuts and...
2021 Top Trends to Watch
If those of us in the meat industry have learned anything from 2020, it’s that even the most thoughtful predictions go out the window in the face of a pandemic. But it’s precisely that pandemic that has irrevocably altered how we do business and exponentially...
Meal Solutions Offer Options for Consumers and Opportunities for Retailers
The past several months have created millions of more confident home cooks, many by necessity. With restaurants and office buildings closed, American consumers have been spending more time at home and in the kitchen.According to Midan’s July COVID survey of meat...
Future of Ag Podcast with Tim Hammerich “Midan Marketing: A Small Giant in the Ag Industry”
What started as a two-person firm founded by farm kids Michael Uetz and Danette Amstein sixteen years ago has grown into a full-service meat marketing agency with 100+ team members. Listen as Michael and Danette share stories about their journey to build a strong team...
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