The Power of Brand Strategy

The Power of Brand Strategy

Reading Time: 3 minutes Got a product that you’d love to shout about from the mountaintops, but you’re just not sure if anyone will hear you? Well, that’s where brand strategy comes in. Creating a path to market is a step-by-step journey. The formula for winning lies...
3 Things the Plant-Based Meat Brands Got Right

3 Things the Plant-Based Meat Brands Got Right

Reading Time: 3 minutes What Went Right – and What Went Wrong – With Plant-Based Meat Alternatives Plant-based meat alternatives captured the attention of meat consumers, the media and, well, me. I’ve been carefully watching these brands infiltrate the meat case for...
Three Ways to Highlight Your Protein Story

Three Ways to Highlight Your Protein Story

The new year always brings resolutions with a focus on health, wellness and consumers becoming their best selves. But for the last couple years, resolutions around health have felt bigger, more encompassing. When humans feel like there is a lot they can’t control...