Promoting American Branding During Turbulent Times

Promoting American Branding During Turbulent Times

The hyperfragmentation of American culture isn’t novel. The political and cultural division in the country is visible any time I open social media apps or turn on the news. I’m not here to talk about that – but I do think it’s worth taking a moment to reflect on how...
2023 Mid-Year Trends Update

2023 Mid-Year Trends Update

Half of 2023 is in the rearview mirror. As I consider what the next six months will bring, I can’t help but rewind to the beginning of this year and revisit our 2023 Top Trends to Watch report. The Midan Team identified 10 trends that we expected to influence meat and...
What Meat Consumers Say Versus What They Do

What Meat Consumers Say Versus What They Do

“According to research conducted by Midan Marketing” may be one of my favorite phrases to write when I’m developing content for Midan or our clients. In my position as a Customer Insights Analyst, it’s my job to know what consumers are thinking, feeling and doing when...