To me, a meal is not complete without meat – unless maybe if it is a delicious bowl of risotto, but even then, a little pancetta never hurt. One of our vegetarian friends (yes, I have friends who are vegetarians) planned to join us for dinner and I was panicked. Despite being a fairly adept home cook, how was I going to make a satisfying dinner for everyone invited without meat? Needless to say, meat is the centerpiece of my meals.
So what does all of this have to do with consumer research? Well, apparently…a lot! Midan recently conducted a study to learn more about the different types of consumer segments in today’s market. According to the Meat Consumer Segmentation survey, I am a Voracious Carnivore. This surprised me as I’ve never considered myself a meat-and-potatoes type of gal. As a millennial, I’m younger than the average age of a Voracious Carnivore, and I am not from a small or rural community. But as I continue to read the segment profile, I realize that I am indeed a Voracious Carnivore.
Our household is motivated to eat more meat because it is easy and quick to prepare. Grilling a few ribeye or NY strip steaks is one of the most satiating meals, especially because clean-up is so minimal. On a regular basis I prepare a lot of chicken or ground beef because they are affordable and versatile for recipes from fajitas to meatballs. I like to keep my pantry and fridge well-stocked with basics so with the addition of protein, I can make a variety of dishes.
I also eat a lot of beef, chicken and pork because it works for my health. Despite my love of pasta and pancakes (really any carb in any format), carbs don’t work well for my waistline. Eating a protein-rich diet helps me not only maintain my weight but feel energized throughout the day. Even when I want to indulge, beef is still on the menu in the form of filet mignon with béarnaise sauce or steak frites with aioli.
To keep my diet on track, I make lists and plan my meals in advance whenever possible. Unlike most Voracious Carnivores, I do a lot of my recipe planning and grocery shopping in advance on my smart phone. However, like my fellow Voracious Carnivores, I have go-to recipes that I use frequently. Despite my routines, I appreciate stores that offer a variety of products in the meat case. I also like stores that value my loyalty and reward it with exclusive promotions or discounts because it helps me keep meat a part of my weekly meals.
Want to know what type of meat consumer segment you’re a part of? Download the FREE Meat Consumer Segmentation Executive Summary to learn more about Voracious Carnivores and its five consumer segment counterparts today!