Giving the Industry Guidance.
No one can tell the meat industry’s story better than someone who has actually lived it. Midan Marketing leads the conversation by bringing together unparalleled experience and deep understanding of what motivates today’s meat consumers.
Blog

New Research: How Product Claims are Driving Fresh Pork Purchases
by Bridget Wasser | Marketing
Product claims and attributes now appear more often on today’s fresh meat products. After successfully completing a beef attributes survey in April 2022, Midan Marketing recently completed a new self-funded market research survey focused specifically on the U.S. pork...

Get to Know Gen Z Beef Shoppers
by Danette Amstein | Marketing
In late August I had the privilege of tagging along with my daughter and her roommate as they went grocery shopping, preparing to start another semester at NYU. I was happy to come along as mom, but also excited to watch the process unfold as a marketer eager to see...

Programmatic Advertising: Reaching the Right People at the Right Time
by Mike Loftin | Marketing
The rise of digital technology has drastically shifted how businesses reach potential customers. At one time when you wanted to advertise your products on the radio or television, you had to call the sales team at the radio station you wanted to advertise with,...

Visualize It To Memorize It
by Rochelle Johnson | Marketing
In school I would read books, but I would not retain the information for long. I noticed that I remembered material better when I saw it, whether it was an image or a diagram. When I realized that I was a visual learner my world became much easier. That’s why I enjoy...

An Investment in Gen Z is an Investment in Agriculture’s Future
by Tanner Lopez | Marketing
More and more these days, my inbox is filled with reports on what I need to know about Gen Zs - how they consume media, what they eat, how much time they spend on their phones each day. Technically a Gen Z myself (missed the millennial mark by a few years), sometimes...

Promote Beef Attributes to Keep Interest High During Inflation
by Michael Uetz | Marketing
Consumers today are incredibly aware of and concerned about inflation, and it’s impacting the way they shop for groceries, especially higher priced items like meat. In June, shoppers were paying 8.2% more than last year, on average, at the meat case.1 This continues...

Why 21 Is the New 7
by Danette Amstein | Marketing
Most of us have heard the adage that you have to repeat something seven times before it really sticks. From a marketing lens, that’s old news. In today’s landscape where ads, emails and content, content, content seep into every part of our lives, researchers say that...

How To Avoid Roadblocks in the Creative Process
by David Capuzzo | Marketing
Let’s imagine that you’re a company in need of creative work. Putting your vision in the hands of a marketing agency can be scary. As an Art Director, I’ve fielded many concerns working with clients from New York City to North Carolina, but the most common fear I’ve...

New Research: How Claims are Driving Beef Purchases
by Bridget Wasser | Marketing
How many claims can you count? Marketing attributes and label claims have permeated the fresh meat case and restaurant menus as brands seek to differentiate and win sales. But which attributes have the most impact on consumer behavior and how can marketers capitalize...

Keeping Meat on the Plate During Inflation
by Valerie Rasmussen | Marketing
With summer grilling season coming to a close, retailers face many challenges in keeping meat in the cart this fall. It’s no surprise that 96% of consumers – almost double numbers from last fall - are leery of skyrocketing grocery prices,1 an ominous weekly headline...

Put Emotion at the Center of Video Marketing
by Will Brooks | Marketing
Emotional connection is at the very core of who we are. As humans, we value that connection not only in our personal relationships but also when we’re being communicated to by brands. While advertisers have desperately been avoiding “direct sell” ads for some time...

How Marketing Can Help You Weather Tough Economic Times
by Danette Amstein | Marketing
Inflation. Supply chain issues. Labor shortages. Drought. War. Soaring fuel and food prices. Interest rate hikes. And now worries about a recession on the horizon. Unfortunately, we have been here before. But many of us were too young to understand previous economic...