Giving the Industry Guidance.
No one can tell the meat industry’s story better than someone who has actually lived it. Midan Marketing leads the conversation by bringing together unparalleled experience and deep understanding of what motivates today’s meat consumers.
Blog
Top Takeaways: Successful Omnichannel Campaigns Webinar
Omnichannel marketing is creating a shortened and seamless “path to purchase” journey for consumers, which can mean a larger return on investment, faster. Meeting meat consumers where they are – before they get to the meat case – allows us the best opportunity to...
New Consumer Segmentation 3.0 Research
Understanding today’s meat consumers has always been a moving target, but in the last couple of years the pace at which our customers are changing has accelerated. Between the pandemic, the economy and growing concerns around topics like health and sustainability,...
AMC 2023 Top
Takeaways Video
The Midan Team loved being “live and in person” at AMC 2023 to soak up the learnings, reconnect with colleagues and see the latest innovations our industry has to offer. Our new video division, Parable Pictures, was also onsite to capture Midan team members sharing...
AMC 2023 Top 10 Takeaways
AMC 2023: Back Together and Better Than Ever At this year’s Annual Meat Conference (AMC) in Dallas, Texas, high energy and enthusiasm were evident: Attendees and exhibitors were delighted to convene in person after a three-year absence. Along with the great vibes from...
Top Takeaways From IPPE 2023
The International Production & Processing Expo (IPPE) is the world's largest annual poultry and egg, meat and animal food industry event of its kind. In the following video, members of the Midan Strategy & Business Services Team and other industry leaders...
2023 Top Trends to Watch
Economic pressures, convenience, technology, sustainability and health – these five broad topics encompass a lot of what is shaping the meat industry today. As Midan looks to 2023, we have identified trends within each of these areas we expect to have the biggest...
Top Takeaways from The Power of Meat 2022
Now in its 17th year, the annual Power of Meat* study tracks how today’s shoppers purchase meat and has become a valuable industry benchmark. Anne-Marie Roerink shared the highly anticipated Power of Meat 2022 findings in an FMI-hosted webinar on March 8, covering...
2022 Top Trends to Watch
After closely studying meat consumers all year, Midan now turns an eye toward what’s next for our ever-evolving industry. We’ve explored how perceptions about issues like health and sustainability will not only impact what shoppers purchase at the meat case but also...
Midan Thought Leadership: 2021 Year in Review
Keep Your Eye on Changing Shopper Demographics Michael, a research guy at heart and a devotee of the latest and greatest meat consumer trends, shared learnings from our Multicultural Meat Consumers research in the June issue of The Shelby Report: As the U.S....
Midan Gives Back on the First Annual Diversity & Inclusion Volunteer Day
"We make a living by what we get, but we make a life by what we give." — Winston ChurchillEveryone wants to help. To contribute. To give back. But there’s often a gap between “wanting” and “doing.” It’s sometimes hard to take that first step toward becoming a...
The Pandemic’s Lasting Imprint on Meat Consumers
Midan’s ninth COVID-19 study outlines the lasting impact the pandemic will have on meat consumers.Get additional COVID-19 Insights here. Questions about our research? Contact us.
AMC 2021 Top Takeaways Video
Not being “on-site” didn’t stop the Midan team from capturing the key insights from the all-virtual AMC 2021. Watch our team members share their firsthand insights in our AMC Top Takeaways video below. And in case you missed it, be sure to check out our AMC Top 10...
AMC 2021 Top 10 Insights
The “State of Change” theme for AMC 2021 was more than apt, as the meat industry gathered virtually to reflect on a year of incredible upheaval wrought by the COVID-19 pandemic, recognize the resilience of stake holders across the meat channel and share hard-won...
10 Insights About Today’s Natural and Organic Meat Consumers
Meat packages, once a basic commodity bearing only weight/price labels, are now veritable billboards for the products they contain, branded and adorned with a range of claim stickers. At Midan, we wanted to learn more about who is buying claims-based meats,...
2021 Top Trends to Watch
If those of us in the meat industry have learned anything from 2020, it’s that even the most thoughtful predictions go out the window in the face of a pandemic. But it’s precisely that pandemic that has irrevocably altered how we do business and exponentially...
COVID-19 Concerns Continue to Impact Foodservice
Midan’s eighth COVID-19 study outlines how consumer concerns about the pandemic are impacting foodservice.Get additional COVID-19 Insights here. Questions about our research? Contact us.
The Evolution of Online Meat Shopping During the COVID-19 Pandemic
Midan’s seventh COVID-19 study revealed key insights about how online shopping has evolved since the pandemic began in March.Get additional COVID-19 Insights here. Questions about our research? Contact us.
Measuring the Impact of COVID-19 on Foodservice
Midan's sixth COVID-19 study measures the impact of the pandemic on foodservice. Dive into the insights and action steps below to help operators reach meat and chicken consumers as the pandemic lingers.Get additional COVID-19 Insights here. Questions about our...
Growing Pandemic Concerns Signal Meat Opportunities for Retailers
Midan’s fifth COVID-19 study highlights how meat and chicken consumers’ evolving attitudes and behaviors during the pandemic are creating opportunities for retailers.Get additional COVID-19 Insights here. Questions about our research? Contact us.
Future of Ag Podcast with Tim Hammerich “Midan Marketing: A Small Giant in the Ag Industry”
What started as a two-person firm founded by farm kids Michael Uetz and Danette Amstein sixteen years ago has grown into a full-service meat marketing agency with 100+ team members. Listen as Michael and Danette share stories about their journey to build a strong team...
Lingering Pandemic Impacts Meat Purchasing
Midan’s fourth COVID-19 survey uncovers meat and chicken consumers' changing shopping behaviors and perceptions of the meat industry as the pandemic lingers.Get additional COVID-19 insights here. Questions about our research? Contact us.
The Impact of COVID-19 on Online Meat Shopping
Midan’s third COVID-19 survey uncovers how meat and chicken consumers have been buying meat online during the pandemic.Get additional COVID-19 Insights here. Questions about our research? Contact us.
COVID-19 Shifts Meat & Chicken Purchasing and Prep
Midan's second COVID-19 study outlines how meat & chicken consumers plan to adjust their buying and preparation behaviors in the coming month.
Eight Ways to Reassure Consumers the U.S. Meat Supply Chain is Secure
As we all continue to struggle with the effects of the COVID-19 pandemic, we know that meat and poultry processors are focusing all their efforts on ensuring worker safety while keeping the lines running to meet retail demand. Unfortunately, with panic buying and...
Millennials Driving Pandemic Meat Purchasing
Midan's COVID-19 research outlines the ways that Millennials are driving meat purchasing during the pandemic.
AMC 2020 Top 10 Video
We brought our video crew to AMC 2020 to capture "live and in person" feedback from the Midan team. If you like our annual AMC Top 10 blog, you’ll want to check out our new AMC Top 10 video, where we share our firsthand learnings and insights from the conference. The...
AMC 2020 Top 10 Blog
#MidanTakesAMC: Our team was on site at the 2020 Annual Meat Conference, hearing the latest facts and figures about the state of today’s meat industry. We’ve distilled down two-and-a-half days of heavy-duty meat data into these top takeaways:1. Celebrate: We’re still...
AMC 2019 Top 10 Blog
The 2019 Annual Meat Conference was all about how technology is dramatically impacting every facet of the meat business: the consumer, the product and the buying process. AMC sessions on artificial intelligence, omnichannel purchasing and the rise of meat alternatives...