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Meatless Diet a Privilege Only Some Can Afford

Bridget Wasser

Meatingplace July
Reading Time: 3 minutes
For the past few years, there has been significant conversation about plant-based diets potentially becoming the standard around the world and this intensified in advance of last year’s UN Food Systems Summit. Leading up to the summit, the EAT-Lancet diet, one which emphasizes whole grains, fruits, vegetables, nuts and legumes, was posed as a way to meet the UN’s Sustainable Development Goals. This was worrisome for many in our industry because of the challenges with eating a meatless diet. The advertising and messages from alt-meat brands is loud and they have consumers’ attention. As a leader in animal agriculture in your community, it’s important to understand how to address complex issues like why having the option to choose a meatless diet could be viewed as a matter of economic privilege.

In 2020, more than 38 million Americans lived in food-insecure households.1 Given this, one of the first considerations about whether a diet is equitable is if it is attainable for low-income households. A study published in Nature Foods in 2020 found that it would cost a minimum of $1.98 per day to meet an average American adult’s energy and nutrient requirements with a diet consisting of both animal and plant sources. The lowest cost for a plant-only diet in this study was $3.61.2 For low-income households, this difference could easily break their food budget.

per day diet cost
For many of us, those numbers speak for themselves. But most consumers don’t respond to data as well as they respond to stories – especially if they can see themselves in that story. When discussing the cost of vegan versus omnivore diets, news articles often suggest that if shoppers are buying fresh vegetables and whole grains rather than convenience foods (like TV dinners or a box of Hamburger Helper™), eating vegan is less expensive. Counter this conversation by talking about the overlap between consumers who need to stretch every penny of their food budget and consumers who rely on convenience foods. Consumers who don’t have the time or resources to prepare home-cooked meals multiple times per day still need nutrient-dense foods that fit with their lifestyle. Often, including meat will help achieve that on a tighter budget.

It’s also possible (and even common) that consumers are getting enough calories in the day while not getting the correct nutrients to properly fuel their bodies. While there is some evidence that there are health benefits to eating a vegan diet, like a possible modestly lower risk of chronic disease, there are also plenty of deficiencies in a diet like this.

“The large majority of the population enjoys an omnivorous diet,” explained Shalene McNeill, PhD, RD, executive director of nutrition research for the National Cattlemen’s Beef Association. “Including meat makes it a lot easier to ensure adequate intake of key nutrients that are often deficient in vegetarian and vegan diets such as protein, iron and vitamin B12. Healthy diets that include meat and other animal sourced foods with a balance of vegetables, fruits and whole grains are just as healthy, if not healthier, than most vegetarian and vegan diets.”

When talking about the health benefits of different diets, be sure to address the nutrients that meat provides in abundance. For some, it may be difficult to attain the correct mix of macro and micronutrients easily, within a normal calorie allotment.

“When budgets are tight and nutrition needs are high, meat has an advantage because of its nutrient density,” said McNeill. “Meat is more than high-quality protein. Calorie for calorie, meat offers more nutrients than many other foods. This is why newer research on the economics of healthy, sustainable diets is showing that animal source foods, including meats, can actually help make nutritionally adequate diets more affordable.”

The bottom line is that meat-based diets offer great value for the cost, are nutrient dense and able to be sustained, while plant-based diets are still a privilege for many. Meat belongs in a healthy diet and it’s our responsibility to communicate this within our communities. More important than any diet trend is ensuring that every person has access to proper, adequate nutrition at a price they can afford and in a diet they can sustain – which for most people will mean eating meat.

1 USDA ERS, Food Security in the U.S. 2020
2 Sylvia Chungchunlam et al, Animal-sourced foods are required for minimum-cost nutritionally adequate food patterns for the United States, June 2020

This content originally appeared in the National Institute of Animal Agriculture’s member-only newsletter Paradigm


About the Author

A Texas A&M grad with both a B.S. and M.S. in Animal Science, Bridget is the new Associate Director, Customer Insights at Midan. In that role, she will lead CIT strategy and insights direction and facilitate high level internal stakeholder collaboration as well as relationships with external clients/vendors. As the former Senior Executive Director, Product Quality & Education at the National Cattlemen’s Beef Association, Bridget is the co-author of articles in several industry publications. When not working Bridget makes and sells cactus, succulent and house plant arrangements and cheers on all Denver and Texas A&M sports teams.
Bridget Wasser