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Open Prairie®
Natural* Meats

Making Mindful Eating More Meaningful With All-Natural Meats

Open Prairie Natural Meats

Creating an Oasis of
Zen in a Hectic World

Brand Strategy • Creative Solutions • Digital + Social

When Tyson Fresh Meats sought to increase awareness of and engagement with its Open Prairie Natural beef and pork products, the Midan creative team developed a character who invites customers seeking all-natural, minimally processed products to embrace a state of mind we call Food Zen. The launch was so well received that the Open Prairie team asked us to expand the campaign with more elements in additional markets.

Creative Solutions • Media • Digital + Social • Video + Photography

An opened magazine mock-up of a meditating Zen character and some smartphone mock-ups of the Food Zen campaign headlines
Midan breathed life into the Food Zen concept through a breezy, animated video that playfully portrays the struggles consumers face in their daily lives — then presents Open Prairie Natural Meats as a simple choice everyone can feel good about.
Top-view of an artist’s hands penciling on a detailed storyboard of the Food Zen campaign

Our creative team carefully conceived, planned and led the development of an animated video, guided by a detailed storyboard as mindful as the story
we were telling.

Our creative team carefully conceived, planned and led the development of an animated video, guided by a detailed storyboard as mindful as the story
we were telling.

All roads led to a microsite that took visitors through the Food Zen experience like a guided meditation, showing how to enjoy Open Prairie Natural Meats’ simple pleasures in a sea of life’s demands.

*Minimally processed. No artificial ingredients.

All roads led to a microsite that took visitors through the Food Zen experience like a guided meditation, showing how to enjoy Open Prairie Natural Meats’ simple pleasures in a sea of life’s demands.

*Minimally processed. No artificial ingredients.

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Ask us how our strategy-driven creative can combine consumer insights, industry experience and imaginative ideas to redefine your brand and boost your business.

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