Setting the Digital Stage to Build on 50-Year Legacy Momentum

As Rastelli Foods Group approached their 50^th anniversary milestone, they were experiencing a period of significant growth. With new product launches and increased interest from retail customers, Rastelli’s needed a digital presence that matched its momentum.

The project required more than a cosmetic refresh; it included a strategic alignment with the newly developed brand framework we recently created. Midan executed an end-to-end overhaul across discovery, design and development:

• Strategic Separation & UX: To resolve the search engine conflict, our team re-pathed the site’s URLs and completely mapped a new user journey. This ensured B2B audiences were funneled directly to the right content, while redirecting B2C customers to a shoppable site.
• Dynamic Design: Working closely with the client through mood boards and foundational brand guidelines, our creative team elevated the user experience. By incorporating targeted movement and 3D elements, we added modern depth to the site, perfectly balancing the client’s vision with rigorous brand standards.
• Robust Development: We built a fully responsive, AA ADA-compliant platform in WordPress. The backend was configured for optimal scalability, seamless content management, and robust Google Analytics tracking to set Rastelli’s up for long-term digital success.

However, they faced a problem of search engine confusion between their B2C e-commerce site (rastellis.com) and their corporate B2B site (rastellifoodsgroup.com). Rastelli’s engaged Midan to revamp its B2B website to better support its evolving brand and business goals. while clearly distinguishing it from their B2C platform.

LET’S TALK

Ask us how our strategy-driven creative can combine consumer insights, industry experience and imaginative ideas to redefine your brand and boost your business.

Get In Touch

More Work