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Tyson Fresh Meats

Sharing Their Commitment to American Agriculture
Woman riding a horse through a wheat field
Woman riding a horse through a wheat field

Tyson Fresh Meats

Championing Agriculture, the Land and the People
Brand Strategy • Creative Solutions • Data + Analytics • Digital + Social • Media • Public Relations • Video + Photography
When Tyson Fresh Meats wanted to increase awareness of their commitment to be The Beef & Pork Experts™, Midan developed a B2B messaging campaign expressing how Tyson Fresh Meats supports agriculture, animal welfare, the land and the people within it.
Brand Strategy • Creative Solutions • Data + Analytics • Digital + Social • Media • Public Relations • Video + Photography
A fresh short rib meat cut ready to be prepared for an Asian inspired cuisine meal on an authentic cutting block
A fresh short rib meat cut ready to be prepared for an Asian inspired cuisine meal on an authentic cutting block
Fresh meats ready to be prepared as an Asian inspired cuisine meal.

The Lead With Heart campaign drove traffic to the Tyson Fresh Meats website, where more than 174,000 viewers connected with this video expressing Tyson’s devotion to those who dedicate their lives to keeping American agriculture alive.

The Lead With Heart campaign drove traffic to the Tyson Fresh Meats website, where more than 174,000 viewers connected with this video expressing Tyson’s devotion to those who dedicate their lives to keeping American agriculture alive.

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