Blogger’s note: While I love to eat all the time, I only like to shop when I have time. Since the pandemic, my loyalty...

Blogger’s note: While I love to eat all the time, I only like to shop when I have time. Since the pandemic, my loyalty...
A common conversation I find myself engaged in lately revolves around where a brand’s marketing strategy should focus:...
Get your party hats ready: Midan is turning 20 this month! Think back to when you were 20 years old. Pretty naïve,...
Like every generation, Gen Z was indelibly shaped by the environment they grew up in. Gen Zs were the first generation...
Earlier this year, Midan Marketing released our Meat Consumer Segmentation 3.0 research, giving a snapshot of today’s...
In theory, every product that goes into the food supply chain should be created with the end user (the consumer) in...
Lessons from our family’s farm playbook — passed down by the generations before me Every summer, I leave my day job as...
I may be a beef girl at heart, but poultry is still a staple in my home. Living in rural Alabama, I pass miles of...
Omnichannel marketing is creating a shortened and seamless “path to purchase” journey for consumers, which can mean a...
Omnichannel marketing: There’s a reason why you’re hearing more and more about it – it’s a smart strategy that can...
The last several years have changed consumers. The COVID-19 pandemic and the economic uncertainty that followed have...
The ice cream drips have dried to the picnic table, the swimming pools are calm and flat, and the campground fires...