Marketing Articles

The Power of Brand Strategy

Got a product that you’d love to shout about from the mountaintops, but you’re just not sure if anyone will hear you? Well, that’s where brand strategy comes in. Creating a path to market is a step-by-step journey. The formula for winning lies in leveraging brand...

Takeaways From CattleCon 2024

Beef by the numbers, and good beef sustainability – my top takeaways from CattleCon 2024 Given my background, my passion and my personal “why,” few things make me happier than arriving at a conference filled with cowboy hats, jeans and boots – worn by the “real...

AMC 2024 Top 10 Takeaways

The 2024 Annual Meat Conference was the largest ever held, with more than 2,300 attendees gathered in Nashville to celebrate all things meat. Educational sessions focused on what’s next in technology, sustainability and consumer trends, while the Exhibit Hall featured...

Stop Apologizing for Pork: Flavor is the Way Forward

At the Illinois Pork Expo on January 30, Ever.Ag chief livestock economist Steve Meyer summed up the state of the pork industry: “Things are looking better, but not good.” As proof, he pointed out lower input costs, stronger wholesale demand, recovery in...

Promote Beef Attributes to Keep Interest High During Inflation

Promote Beef Attributes to Keep Interest High During Inflation

Oct 3, 2022

Consumers today are incredibly aware of and concerned about inflation, and it’s impacting the way they shop for...

Why 21 Is the New 7

Why 21 Is the New 7

Oct 3, 2022

Most of us have heard the adage that you have to repeat something seven times before it really sticks. From a...

How To Avoid Roadblocks in the Creative Process

Sep 7, 2022

Let’s imagine that you’re a company in need of creative work. Putting your vision in the hands of a marketing agency...

I’m a Premium Player. What About You?

Apr 5, 2017

When it comes to my shopping habits, I have always been one to know exactly what I need. I am big on making lists and...

Five Opportunities to Sell More Fresh Meat

Jan 2, 2017

At Midan, our Market Research Team is always scoping out the consumer trends that are having the biggest impact on the...