Midan Logo - blue

Marketing Articles

Brand Awareness vs. Conversion

A common conversation I find myself engaged in lately revolves around where a brand’s marketing strategy should focus: awareness or conversion. Understanding the balance between them and when to focus on which one can have a significant impact on your bottom line. ...
Read More

20 Years of Midan

Get your party hats ready: Midan is turning 20 this month! Think back to when you were 20 years old. Pretty naïve, right? In human years, “20” is still early days; the runway feels very long. But in business, making it 20 years is a MILESTONE, especially for a small...
Read More

5 Reasons to Keep Educating Consumers

With age comes wisdom. That is the proverbial saying, right? I'd like to believe it now that I am um... well, now that I have more experience! Perhaps the saying should be With experience, comes wisdom. This month Midan Marketing turns 20! Since we consider ourselves...
Read More

Learning From the Olympics: Lessons for the Meat Industry

I love the Summer Olympics. I love hearing the background stories about the athletes, learning of the sacrifice their families make for them to become the best at their sport. I love the suspense of the medal battle that happens when the world’s best congregate in one...
Read More
Visualize It To Memorize It

Visualize It To Memorize It

Oct 24, 2022

In school I would read books, but I would not retain the information for long. I noticed that I remembered material...

Not Your Average Carnivore

May 17, 2017

I love cooking for family and friends. Whether it’s during the holidays, watching a college football game, or a simple...

The Selective Foodies Party

May 3, 2017

Coca-Cola. Team Fitz. Vinegar-based BBQ sauce. Dog lover. Millennial. Thanks to the Meat Consumer Segmentation...