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Marketing Articles

2025 Midyear Trends

2025 Midyear Trends Update A lot of things can happen in a year. The world has seen several changes – political leadership transitions, evolving weather patterns, and continued technological advancements – particularly in AI.  Looking back at Midan’s 2025 Top Trends...
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Maximizing ROI at the National Restaurant Show: How to Make the Most of This Perennial Event

Each May, as sure as the tulips blooming on Michigan Avenue, foodservice industry professionals from around the globe convene in Chicago for the National Restaurant Association (NRA) Show. With great anticipation, they come to network, promote, buy, sell, and learn...
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Top 10 Takeaways From the 2025 Annual Meat Conference

The 2025 Annual Meat Conference (AMC) in Orlando again saw another record attendance year with more than 2,500 attendees. Meat and poultry industry experts and first-time attendees from all over the world came together to network, grow professionally, and explore new...
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Why Digital Advertising Needs Human Connection

Blogger’s note: While I love to eat all the time, I only like to shop when I have time. Since the pandemic, my loyalty has become more and more aligned with retailers that make shopping easy and convenient for me.  A recent trip inside the actual store I am most often...
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3 Key Messages About Pork in 2023

3 Key Messages About Pork in 2023

Feb 15, 2023

At Midan, we talk a lot about “sharing your story” with consumers in an effort to make animal agriculture more...

At Midan, What We Do Is Who We Are

Jan 11, 2018

Happy New Year! It’s only the second week of 2018, but some of us (no names mentioned!) might already be wavering on...

Just Another Day at the Office…

Sep 20, 2017

If you know anything about Midan, you know it’s not just an empty slogan when we say that we live, breathe and dream...

How to Spot an Aging Idealist

Aug 9, 2017

This blog is the final in our series detailing each of six distinct meat consumer segments from our recent Meat...

Urban Eclectics, Demystified

Jun 28, 2017

I have raised an Urban Eclectic. I am not exactly sure how it happened: one day I was doling out Cheerios to an infant...

Not Your Average Carnivore

May 17, 2017

I love cooking for family and friends. Whether it’s during the holidays, watching a college football game, or a simple...

The Selective Foodies Party

May 3, 2017

Coca-Cola. Team Fitz. Vinegar-based BBQ sauce. Dog lover. Millennial. Thanks to the Meat Consumer Segmentation...