The rise of digital technology has drastically shifted how businesses reach potential customers. At one time when...
Marketing Articles
Visualize It To Memorize It
In school I would read books, but I would not retain the information for long. I noticed that I remembered material...
An Investment in Gen Z is an Investment in Agriculture’s Future
More and more these days, my inbox is filled with reports on what I need to know about Gen Zs - how they consume...
Weather the Next Economic Storm with Strategic Planning
Those of us in the meat industry usually don’t have the luxury of taking time to contemplate our next move. Prior to...
What We Can Learn from the Grassfed Movement: Amplify to Multiply
The Grassfed Movement has got it going on. Recent Nielsen data tells the story of grassfed beef’s dramatic domestic...
Tomorrow’s Meat Consumer: Are You Ready?
I recently had the honor of presenting at the 2018 World Meat Congress (WMC) in Dallas on June 1. Hosted by The...
At Midan, What We Do Is Who We Are
Happy New Year! It’s only the second week of 2018, but some of us (no names mentioned!) might already be wavering on...
Just Another Day at the Office…
If you know anything about Midan, you know it’s not just an empty slogan when we say that we live, breathe and dream...
How to Spot an Aging Idealist
This blog is the final in our series detailing each of six distinct meat consumer segments from our recent Meat...
Urban Eclectics, Demystified
I have raised an Urban Eclectic. I am not exactly sure how it happened: one day I was doling out Cheerios to an infant...
Not Your Average Carnivore
I love cooking for family and friends. Whether it’s during the holidays, watching a college football game, or a simple...
The Selective Foodies Party
Coca-Cola. Team Fitz. Vinegar-based BBQ sauce. Dog lover. Millennial. Thanks to the Meat Consumer Segmentation...