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You Are Not Your Target Audience
If you are a packer/processor, when is the last time you did a store check through the eyes of the consumer? I am talking about standing in front of a retail meat case and really looking at your branded items — not from your perspective of everything that goes into...
2024 Midyear Trends Update
Most of the time, the Midan team is focused on looking forward, with our research eye trained on today’s meat consumers: In what ways are they evolving into the meat eaters of tomorrow? But around this time every year, we stop and take an intentional look backward…...
More Video Stories Equals More Success
I’ve travelled to several industry conferences this year and I’ve heard a variation of this quote at each of them: “If you don’t show up and tell your story, then your opposition, enemy or competitor will do it for you.” It honestly made a pretty big impact on me as...
The Sustainability Conversation
How to Impact the Sustainability Conversation in the Social Space If you have been reading my blog posts for any length of time, you know I am passionate about the subject of sustainability and how consumers perceive it, especially when it comes to eating meat. To...
Today’s Sustainably Minded Meat Consumers
We see sustainability and climate change mentioned frequently in the news and hear about it in social circles more than ever. Corporate and personal commitments to sustainability are no longer considered to be taking a step above, but rather common practice. Two in...